Purina PetCare has launched new social media movement,\u00a0#WeAreBetterWithPets. The campaign supports the company's\u00a0belief that people and pets are better together.\r\n\r\nPurina's new Manifesto film features influencers from across Europe, including Clare Balding OBE. They call on the public to make commitments to build a better future for people and pets.\r\n\r\nBritish gymnast Louis Smith and Hollyoaks star Jorgie Porter, have made their own personal commitments to support the movement. Grace Dent and celebrity psychologist, Jo Hemmings also pledged support.\r\n\r\nIn addition,\u00a0Purina has created a second short film. It showcases Clare Balding\u2019s commitment to encourage more people to allow pets into schools and workplaces.\r\nTen Commitments\r\nPurina has also revealed ten 'commitments'\u00a0at its first \u2018Better with Pets\u2019 European Forum in Belgium. These include promoting pet adoption, encouraging pets in the workplace and removing all artificial colourants from its products by 2023.\r\n\r\nThe company is now asking its employees, businesses and the general public to join the movement by making their own commitments, however large or small.\r\n\r\nAnimal lovers can visit www.purina.co.uk\/commitment\u00a0to upload a pet-focussed photo to the Commitment Creator. They\u00a0can\u00a0add their own pledge which can be shared\u00a0across social media platforms using #WeAreBetterWithPets.\r\n\r\n\u201cWe believe that life is richer when people and pets bond,\u201d said Richard Watson, UK regional director at Purina. \u201cWe\u2019re inviting people who share this belief to help us start a social movement aimed at improving life for pets and the people who love them. We\u2019re very excited to launch #WeAreBetterWithPets which introduces our vision to the public and calls on them to join us in making commitments, for a better world for people and pets.\u201d\r\n\r\nJoin the conversation online via #WeAreBetterWithPets.