Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Mar- 2020 -27 MarchCoronavirus
FirstVet makes services free
FirstVet has announced it will be making its services free to all pet owners across the UK until 30 April. The move is in cooperation with its insurance partners, Bought By Many, LV= and Waggel. The on-demand video consultation provider said that the move aims to “alleviate some of the…
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Dec- 2019 -19 DecemberManufacturers
IPN injects £250k investment into factory
Inspired Pet Nutrition (IPN) has announced it will invest £250k into its Kimnel Park site in Bodelwyddan, North Wales. The site is home to IPN’s subsidiary, The Real Petfood Company. The investment will go towards funding for new production and robotic equipment, additional storage and racking and employee safety initiatives.…
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Aug- 2019 -23 AugustManufacturers
MyWaggyTails launches multi-entry pet care franchise
Pet care provider MyWaggyTails has launched a multi-entry pet care franchise, designed to care for the nation’s nine million pet dogs. MyWaggyTails offers three dog-care franchises options. The Dog Walking franchise including pet sitting and home visits, is the lowest commitment at £1,999 followed by the Home Boarding franchise, priced…
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Jul- 2019 -30 JulyFeatures
The rise of cat popularity; is the dog market losing its trend?
Do you consider yourself a dog person or a cat person? That is the age old question. For decades, canine lovers have been trumping feline enthusiasts in terms of numbers, popularity, and retail market size. However, recent developments have found out that cats are gradually becoming more popular as household…
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May- 2019 -16 MayManufacturers
IPN wins Branded Food Supplier of the Year
Inspired Pet Nutrition (IPN), a UK pet food manufacturer, has been awarded Branded Pet Food Supplier of the Year for the second consecutive year as part of the annual Grocer Gold awards. Managing director Richard Page said: “This award is very important for us as it is voted for by…
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Apr- 2019 -18 AprilManufacturers
EUKANUBA survey reveals lifetime of love between owner and dog
A survey conducted by pet food brand EUKANUBA has revealed the lifetime of love owners and dogs share together. With 81% of owners admitting that their dog is an important member of the family, it’s no surprise that canine companions play a pivotal role in lives. Some 38% of owners…
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Jan- 2019 -23 JanuaryManufacturers
IPN’s Wagg brand launches first foray into wet food
Inspired Pet Nutrition (IPN) is set to make its first foray into the wet food market with the launch of a range under the Wagg brand. Wagg is the market leader by volume in the dry dog sector with a 24 percent market share and last September, the brand unveiled…
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Dec- 2018 -19 DecemberPet Owners
Over half of UK owners care more about dog than themselves
Some 67 percent of dog owners named their pooch as their best friend according to new research by Asda Money and UK pet owners have admitted to putting their dog’s dietary needs before their own when it comes to mealtimes. Further research revealed that when choosing what type of pet…
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Nov- 2018 -29 NovemberCharities
Blue Cross cats and dogs inspire pet-themed clothing range by Oasis
Six cats and dogs cared for by national pet charity Blue Cross have helped to inspire a new clothing collection by fashion brand Oasis. Jack Russell Terrier Flora, Dachshund William, Dalmation Harvey along with cats Rupert, Prince and Victoria feature on the collection of knits and blouses along with a…
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15 NovemberCurrent Affairs
Pet firm to install chimney to tackle factory odour
Two planning applications submitted by The Real Petfood Company to build a chimney and office extension have received approval from the planning committee at Denbighshire County Council. The business – which is based at Kinmel Park in Bodelwyddan – was a recent cause of concern for residents of Bodelwyddan who…
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