Vital Pet Group
This coverage focuses on Vital Pet Group, one of the UK’s leading pet product wholesalers, serving independent retailers, chains, and veterinary practices with a broad portfolio of food, accessories, and healthcare lines. Pet Gazette reports on the company’s distribution strategy, infrastructure investment, brand partnerships, and role in supporting retail resilience and category growth. Coverage includes insights into supply chain management, fulfilment innovations, and commercial trends — helping pet trade professionals stay informed about developments in wholesale and logistics.
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Jun- 2025 -16 JuneRetailers
TopLife launches Cheese Bones for dogs
TopLife has expanded into the dog treat market with the launch of Cheese Bones, a three-strong range aimed at helping retailers diversify their pet offerings. Known for its pet milk products, TopLife products are easily digestible, low in lactose, gluten free and high in protein, supporting muscle development, the immune…
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Oct- 2023 -13 OctoberRetailers
Vital Pet Group introduces new ‘Everyday Low Price’ strategy
Vital Pet Group has announced the introduction of its new “Everyday Low Price” strategy. Effective immediately, it has significantly reduced the selling prices on over 280 best-selling products. Furthermore, Vital has announced that it is committed to holding these prices until 30 November 2023. To ensure retailers are aware of…
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Sep- 2023 -5 SeptemberManufacturers
Norfolk Industries agrees wholesale deal with Vital Pet Group
Norfolk Industries has announced that it has agreed a new wholesale contract with Vital Pet Group. Vital Pet Group will be stocking a range of 11 Norfolk Industries products including its animal houses and plastic free lines. This will increase the work on its factory production lines, providing additional employment…
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Aug- 2023 -18 AugustRetailers
Vital Pet Group partners with new and exclusive pet brands
Vital Pet Group has announced its partnership with some new and exclusive brands. New suppliers now stocked at Vital include Blue PetCo., Nature’s Greatest Secret, Soap Story, Petto Smart Nutrition, Canine Choice and Feline Choice, and The Buffalo Co. who are all expanding their distribution base within the UK pet…
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Feb- 2022 -16 FebruaryIndustry News
Vital Pet Group Academy courses receive Vetpol accreditation
Vital Pet Group has announced that their Retail Academy courses have been accredited by SQP regulator Vetpol, making their classes suitable to fill the requirement for continued professional development (CPD) of SQPs (suitably qualified persons). The Retail Academy is a digital platform that offers a range of free educational courses…
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8 FebruaryLatest News
Product Guru to host hybrid pet event featuring UK’s biggest retailers
Glasgow-based online platform Product Guru is set to host the “most innovative pet retail event of the year”, with the launch of its Huddles events. After finding “major success” with its Virtual Pitch events, Product Guru continues to evolve upon its mission of connecting brands and retailers in innovative ways…
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Dec- 2021 -21 DecemberRetailers
VPG launches learning tool to support pet specialists
Vital Pet Group (VPG) has announced the launch of its new retail academy as a learning tool to support pet specialists. The academy is free to Vital customers and provides educational information on brands in the specialist sector, including bite sized lessons to boost product knowledge and advice on how…
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9 DecemberManufacturers
Yarrah recognised by Our Dogs panel
Organic pet food brand Yarrah has seen three of its products receive a five-star from dog experts on the Our Dogs panel. The brand said it comes as its organic pet food is catering to “strong” consumer trends, as organic and sustainable products continue to be increasingly popular amongst pet…
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Jun- 2021 -8 JuneManufacturers
Vital to exclusively stock organic pet food range Yarrah
Vital Pet Group, a wholesale pet product supplier based in the UK, has become the exclusive distributor of the 100% organic pet food range Yarrah. Yarrah is one of the leading organic pet food brands in Europe, with a full range of premium dog and cat food and treats. In…
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Apr- 2021 -7 AprilPet Owners
Vital Pet Group launches new club for pet owners
Vital Pet Group has announced the launch of its new Vital Pet Club this month, which aims to become a “destination for pet lovers” and provide education about care and key brands available in the specialist sector. The club will be managed by vet and pet specialist PR and marketing…
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