Vital Pet Group introduces new ‘Everyday Low Price’ strategy

Vital Pet Group has announced the introduction of its new “Everyday Low Price” strategy.

Effective immediately, it has significantly reduced the selling prices on over 280 best-selling products.

Furthermore, Vital has announced that it is committed to holding these prices until 30 November 2023.

To ensure retailers are aware of the products included in the strategy, Vital Pet Group are posting flyers and sending emails to all customers every week.

Peter Brame, group trading director, said: “Our customers are at the heart of everything we do. In these challenging times, we understand the importance of stretching every pound and making hard-earned money go further for both our retailers and their customers.

“With our EDLP strategy, we’ve taken a significant step to ensure that retailers can get competitive prices and in turn, reflect this in the prices a shopper will see. We deeply appreciate the ongoing support of our customers, and this is our way of giving back and showing our gratitude.”