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VetChef

This coverage highlights VetChef, the UK company specialising in personalised nutrition plans and home-cooked diets for pets. Pet Gazette reports on the brand’s product innovation, digital health solutions, and partnerships that connect veterinary expertise with pet owners and retailers. Our editorial explores VetChef’s role in the growing pet nutrition and wellness sector, including how its model influences supply chains, retail opportunities, and consumer demand. For pet trade professionals — from independent retailers and suppliers to distributors and veterinary networks — this section provides insights into how VetChef is shaping trends in health-focused petcare and creating new commercial opportunities.

  • Apr- 2022 -
    13 April
    EventsPetcare Innovation Summit Best in Show Spotlight finalists announced

    Petcare Innovation Summit Best in Show Spotlight finalists announced

    The finalists of the Petcare Innovation Summit Best in Show Spotlight were announced last week ahead of the event taking place in London, 17-18 May 2022. The Spotlight provides the opportunity to hear from the most exciting companies in the petcare space currently looking for investment or partnership across pet…

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  • Jan- 2022 -
    18 January
    Industry NewsThree in 10 pet owners feed dogs toxic foods, study finds

    Three in 10 pet owners feed dogs toxic foods, study finds

    Some three in 10 pet owners feed their dogs toxic foods, according to Canine Cottages. Working with vet Charley Webb, Canine Cottages created an interactive tool, highlighting how toxic foods can affect their pets from their inside, and advice on what to do to treat them upon consumption. According to…

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  • May- 2021 -
    11 May
    Pet OwnersMillennials driving plant-based diets for dogs, VetChef finds

    Millennials driving plant-based diets for dogs, VetChef finds

    Two out of five (38%) of pet dogs in the UK could soon follow a mostly plant-based diet, according to new research by fresh pet food platform VetChef. It found a rise in flexitarianism is being driven by the millennial age group, with over half (56%) of 18-24-year-olds saying they…

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  • Mar- 2021 -
    19 March
    Pet OwnersVetChef launches carbon ‘pawprint’ tracker

    VetChef launches carbon ‘pawprint’ tracker

    Fresh pet food platform VetChef is aiming to help pet owners reduce the environmental impact of dog ownership through the launch of its ‘carbon pawprint tracker’. According to the group, the tracker enables owners to make informed decisions on pet nutrition by analysing ingredients to give recipes a low, medium…

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  • Feb- 2021 -
    3 February
    BusinessVetChef launches free online pet recipe and menu planner

    VetChef launches free online pet recipe and menu planner

    Dog food platform VetChef has launched a free online pet recipe and menu planner called My VetChef. The website aims to make it easy for pet owners to cook balanced and nutritional meals at home for their animals.   Its features allow for owners to put in their pets details such…

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  • Jan- 2021 -
    26 January
    BusinessSocial media pet obesity trend leads to health warnings

    Social media pet obesity trend leads to health warnings

    Videos of overweight dogs which have been viewed over 90 million times on TikTok have led to industry experts issuing health warnings about celebrating obese pets. According to new research by fresh pet food platform VetChef, on Facebook, Instagram and Reddit alone, there are one million members or followers of…

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  • Jul- 2020 -
    14 July
    ManufacturersTV vet Joe Inglis launches VetChef

    TV vet Joe Inglis launches VetChef

    TV Vet Joe Inglis has launched his own homemade dog food platform, VetChef. VetChef is to help owners feed their pets a diet of all-fresh, natural produce through a “bespoke recipe” plan tailored to each individual animal’s needs. Inglis said he believes home-prepared foods are “best for your pets”, after…

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