This coverage highlights VetChef, the UK company specialising in personalised nutrition plans and home-cooked diets for pets. Pet Gazette reports on the brand’s product innovation, digital health solutions, and partnerships that connect veterinary expertise with pet owners and retailers. Our editorial explores VetChef’s role in the growing pet nutrition and wellness sector, including how its model influences supply chains, retail opportunities, and consumer demand. For pet trade professionals — from independent retailers and suppliers to distributors and veterinary networks — this section provides insights into how VetChef is shaping trends in health-focused petcare and creating new commercial opportunities.