The Innocent Hound
This coverage focuses on The Innocent Hound, a UK-based producer of air-dried, luxury pet treats and food made with British-sourced ingredients and human-grade production standards. Pet Gazette reports on the brandโs product innovation, sustainability practices, retail partnerships, and growth within the premium natural pet nutrition category. Coverage offers insights for independent retailers, distributors, and category buyers tracking trends in artisanal production, raw feeding alternatives, and high-quality treat offerings in the UK petcare market.
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Jul- 2022 -28 JulyIndustry News
PetQuip unveils finalists for Industry Awards 2022
The PetQuip trade association has announced the list of finalists for this yearโs PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories โ โCelebrating Green and Organicโ and the โSustainability Awardโ…
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Mar- 2017 -31 MarchCurrent Affairs
Innocent Pet Care gets Bestpetsโ approval
The manufacturers of The Innocent Hound and The Innocent Cat have announced that both brands are now listed in Bestpets. Retailers can now order the range of luxury meat treats for dogs and cats along with their usual deliveries. Peter Brame, category controller at Bestpets said:ย “Here at Bestpets weโre always…
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Feb- 2015 -11 FebruaryRetailers
The Innocent Hound & Cat now available at Pets Corner
Pets Corner have extended their bid to support British businesses by stocking luxury, British treats by The Innocent Hound.ย All 92 stores offer customers the Yorkshire-made sausages for dogs, together with the recently launched premium cat treats by The Innocent Cat.ย Chloe Heaton, Managing Director of The Innocent Pet Care…
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Nov- 2014 -6 NovemberIndustry News
The Innocent Pet Care Company Extends its Hound Range and Launches The Innocent Cat
Luxury pet treat manufacturer The Innocent Pet Care Company is known for its existing range for dogs The Innocent Hound, made in Yorkshire with highย quality ingredients and contain 80% British meat, but such was the demand for a similar type of product for felines that the company has just launched…
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Aug- 2014 -22 AugustRetailers
The Innocent Hound Taster Case Exclusive to Pedigree
Retailers are now able to trial the full range of luxury dog treats from The Innocent Hound in a limited edition case. Pedigree Wholesale is exclusively selling The Innocent Houndโs Mixed Case which contains two packs of each of their products. Understanding the challenges that retailers have with juggling storage,…
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Oct- 2013 -17 OctoberManufacturers
Innocent Hound launches festive new product
Innocent Hound has added a festive product to its range of luxury British venison dog treats. The Sliced Venison Sausage with Cranberry is made with 80 per cent British venison mixed with whole cranberries then air-dried until semi-moist. The sausage is then sliced into bite-sized pieces making them ideal for…
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