The Innocent Hound
This coverage focuses on The Innocent Hound, a UK-based producer of air-dried, luxury pet treats and food made with British-sourced ingredients and human-grade production standards. Pet Gazette reports on the brand’s product innovation, sustainability practices, retail partnerships, and growth within the premium natural pet nutrition category. Coverage offers insights for independent retailers, distributors, and category buyers tracking trends in artisanal production, raw feeding alternatives, and high-quality treat offerings in the UK petcare market.
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Oct- 2025 -8 OctoberRetailers
The Innocent Cat unveils festive salmon treats for cats
Pet food maker The Innocent Cat has launched its new Gravlax Festive Bites for cats ahead of the Christmas season. The treats, inspired by traditional Scandinavian gravlax recipes, are made with 60% sustainably sourced salmon and dill. They are grain-free and hypoallergenic, designed as a seasonal addition to the brand’s…
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Sep- 2025 -25 SeptemberManufacturers
Innocent Hound unveils new high-protein dog food range
Dog food producer the Innocent Hound has launched a new collection of air-dried, grain-free meals containing 85% meat or fish. The range, called From the British Countryside, includes three single-protein recipes: British venison with blackberries and mushrooms; British lamb with rosehips and chamomile; and Atlantic salmon with kelp and dill.…
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May- 2025 -9 MayRetailers
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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Feb- 2025 -13 FebruaryManufacturers
The Innocent Hound launches new online ordering platform
The Innocent Hound has announced the launch of its brand-new online ordering platform, designed exclusively for trade customers. This new system simplifies the ordering process, allowing retailers to easily browse and purchase their premium air-dried food and treats. This initiative aims to enhance convenience for independent pet retailers, making it…
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Oct- 2024 -16 OctoberManufacturers
Innocent Hound unveils Christmas range
Innocent Hound has announced the launch of its newest Christmas range with an array of festive treats. The new range introduces the Festive Turkey Treats which are made of 60% British turkey and come in festively designed 70g packs. Their other new product is the Christmas Treat Box, which contains…
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Jun- 2024 -3 JuneRetailers
The Innocent Hound launches limited edition Game picnic bars
The Innocent Hound has announced the launch of its brand new, limited edition Game Picnic Bars. These hand-crafted treats, made in Yorkshire, feature 30% British venison and 30% British duck, enhanced with cranberry and rosehip. The bars are gently air-dried to retain their nutrients and flavour, and each package of…
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Dec- 2023 -8 DecemberManufacturers
The Innocent Hound launches limited edition Valentines treat
The Innocent Hound has announced the launch of its next limited edition air-dried treat, Strawberry Crush Hearts. The heart-shaped treats are handcrafted, using quality British beef with crushed strawberries. The Innocent Hound’s last limited edition treat sold out within weeks of launching and the treats come in resealable and recyclable…
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Sep- 2023 -7 SeptemberRetailers
The Innocent Hound launches limited edition Wild Game Sausages
The Innocent Hound has launched its new Wild Game Sausages, a limited-edition autumn treat. The new Wild Game Sausages contain pumpkin and cinnamon, all wrapped-up in an air-dried salmon and British venison treat. The sausages are made with 60% wild game, which is a great source of protein for dogs.…
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Jun- 2023 -30 JuneRetailers
The Innocent Hound celebrates 10-year milestone
Yorkshire pet food manufacturer The Innocent Hound has completed 10 years in business. Inspired by their rescue lurcher, Bongo, founder Chloe Heaton wanted to create a range of treats that mirrored “their values that they hold when choosing food for themselves”. Haeton said The Innocent Hound “set out on a…
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May- 2023 -16 MayRetailers
The Innocent Hound launches two new fine health products
The Innocent Hound has added The Flea Repellent treats and The Super Boost Topper to its fine health range. The Flea Repellent helps to deter biting insects and contains neem, lemon balm and fenugreek, all wrapped-up in an air-dried British beef treat. The pet food retailer said that for “best…
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