Purina

This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.

Nov- 2020 -

5 November

Appointment

Nestlé Purina PetCare names CEO

Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare for the Americas, and be appointed chairman of the group, effective 1 January 2021. Succeeding Sivewright will be Nina Leigh Krueger, who will become the CEO and president of Nestlé…
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Oct- 2020 -

15 October

Industry News

Lily’s Kitchen launches new Halloween range

Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef Ghoooulash” is available on a limited edition basis this October. The brand’s latest wet dog food release is inspired by “autumnal comfort foods”, and its ingredients consist of 60% fresh…
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Sep- 2020 -

30 September

Manufacturers

Purina to introduce world-first recyclable retort pouch

Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot. This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…
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Aug- 2020 -

19 August

Features

Championing plastic-free pet care

Britain has always been a nation of animal lovers. Now, we’re an island of truly pampered furry friends – with animals no longer regarded as pets, but one of the family. Even in turbulent economic times, Brits are continuing to invest in their pets, with the UK pet care market…
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17 August

Awards

Alternative Cat Awards opens for entries

Cats Protection has announced the launch of the Alternative Cat Awards 2020, after its annual National Cat Awards was postponed until next year. Organisers for the online show are now asking entrants to upload videos of their cats to Instagram or Twitter using #AlternativeCatAwards, with entries later judged by a…
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Jul- 2020 -

30 July

Manufacturers

Nestlé growth boosted by pet sales

Nestlé has reported that organic growth reached 2.8% in its half-year results, with real internal growth of 2.6% and pricing of 0.2%. This was largely supported by sustained momentum in Purina PetCare and Nestlé Health Science. By product category, the largest growth contributor overall was Purina PetCare, led by its…
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22 July

Features

Building loyalty with pet owners, manufacturers must take the lead

A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets,…
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3 July

Features

Gourmet pet food on the up in lockdown

If there’s one good thing about this pandemic, it’s that most of us are getting to spend more time with our homes, families and pets. Dogs everywhere are probably very happy about this. My cat isn’t. Albie still hasn’t adapted to me being around all the time. He’s on edge,…
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Jun- 2020 -

15 June

Industry News

Purina launches ‘revolutionary’ allergen-reducing cat food

Purina scientists have unveiled a new “revolutionary approach” to managing cat allergens with the launch of Pro Plan LiveClear, the “first and only” cat food that reduces allergens on cat hair and dander. According to Purina, the “breakthrough” follows more than a decade of its research into finding a safe…
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8 June

Coronavirus

Pet food industry announce £110,000 donation to animal welfare charities amid Covid-19 pandemic

Pet food manufacturers and suppliers of animal care products have donated £110,000 worth of food and products to help animal welfare charities who are struggling due to the effects of the coronavirus pandemic. In April the Association of Dogs and Cats Homes (ADCH), the umbrella body for companion animal rescue…
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