Purina

Purina launches ‘revolutionary’ allergen-reducing cat food

Purina scientists have unveiled a new “revolutionary approach” to managing cat allergens with the launch of Pro Plan LiveClear, the “first and only” cat food that reduces allergens on cat hair and dander. According to Purina, the “breakthrough” follows more than a decade of its research into finding a safe…

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Pet food industry announce £110,000 donation to animal welfare charities amid Covid-19 pandemic

Pet food manufacturers and suppliers of animal care products have donated £110,000 worth of food and products to help animal welfare charities who are struggling due to the effects of the coronavirus pandemic. In April the Association of Dogs and Cats Homes (ADCH), the umbrella body for companion animal rescue…

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Purina debuts reusable food dispenser

Nestlé is rolling out a new reusable and refillable dispenser for Purina cat food in order to eliminate single-use packaging across its products.  The reusable dispenser has been piloted in a four-month trial across three sites in Switzerland. The product was reportedly well-received by consumers, and the trial will be…

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StreetVet shortlisted for Purina prize

Purina has revealed that StreetVet has been shortlisted for the Purina BetterwithPets Prize following its proposed Accredited Hostel Scheme. Candidates for the prize include businesses or charities who work within society and “focus on the power of the pet human bond”. Purina runs the competition in partnership with Ashoka, and…

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Oak Tree Animals Charity reopens rehoming programme

Oak Tree Animals Charity has announced it has reopened its rehoming programme amid the Covid-19 pandemic. The charity, which was unable to rehome animals or take in non-emergency animal relinquishments, has been authorised by DEFRA with “strict” guidelines put in place. Oak Tree announced it encourages its staff to work…

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Covid-19: The impact on the pet and veterinary industry

As the lockdown continues in many countries across the globe, pets will be pleased to have the unwavering company of their owners. Whilst this can only be a good thing for pets, as with the majority of sectors, Covid-19 has had a significant impact on revenues in the broader pet…

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M&A trends in pet care

Petcare is one of the fastest growing areas of the consumer sector. Globally it’s a £100bn market, with the UK petcare sector now valued at close to £6bn. Market growth is driven by sector-specific factors as well as reflecting broader consumer trends. The growing fashion to treat pets as family…

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Purina finds ‘revolutionary breakthrough’ for cat allergens

For the first time in history, Purina scientists have demonstrated a way to significantly reduce the active levels of the major cat allergen, Fel d1, at its source in cats’ saliva. As many as one in five adults worldwide are sensitised to cat allergens. Avoiding cats is the most common…

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Jobs at risk as Nestle Purina considers canning plant closure

Nestle Purina Petcare is planning to discontinue its canning production at it Wisbech plant due to a fall in demand for canned pet food. The factory employs 600 people but it is not known how many job losses there will be, if any. Staff were informed of the potential plans…

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UK enterprises collect £22,000 in Purina’s BetterwithPets award

Pet food brand, Purina, has awarded a total of £22,000 to UK-based groups Medical Detection Dogs and Canine Hope in its BetterwithPets Prize. The European-wide BetterwithPets Prize celebrates innovations focused on enriching the lives of pets and people. The finalists of the Purina BetterwithPets Prize, in collaboration with Ashoka, a…

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