Organisers for the online show are now asking entrants to upload videos of their cats to Instagram or Twitter using #AlternativeCatAwards, with entries later judged by a celebrity panel.
The awards will be divided into five categories, and the winner from each will receive a pack of Cats Protection goods worth £100, with the People’s Purrfect Choice also winning a pair of tickets to next year’s National Cat Awards at The Savoy in London.
The categories include #PurinaPurrfectTeamwork, which will be judged by beauty expert and TV presenter Gina Akers, #MischievousMoggy, to be judged by ex-England goalkeeper David Seaman and his wife, Frankie Seaman and #SeniorKitizen, judged by TV presenter Anthea Turner.
In addition, there will also be the #PurrfectlyImperfect category, judged by comedian and writer Jake Lambert, and #BestNewcomer, judged by dance choreographer and ex-‘Strictly’ judge Arlene Phillips.
Category winners will be announced on 17 September, while the public will be asked to vote in a People’s Choice for their favourite category winner. This will be announced on 23 September by Bob Mortimer.