Product Range
A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.
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Dec- 2022 -13 DecemberTechnology
The Bug Factory launches sustainable pet feed
The Bug Factory has launched a range of environmentally friendly hardware aimed at reducing food waste and creating sustainable pet food. The company will manufacture eco-pods, out of recycled fridges and freezers, which convert food waste into pet food and plant fertiliser using โinsect powerโ. The pods will create mealworms,…
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2 DecemberManufacturers
Wilsons launches premium salmon oil
Scottish pet food company Wilsons has launched a premium salmon oil to extend its product range. The oil is available in both 500 ml and 1000 ml dosage pumps, the 99.5% and is crafted from โethically and sustainably-sourcedโ salmon farms in the fresh waters and lochs of Scotland. It includes…
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Nov- 2022 -3 NovemberIndustry News
Wuf Wuf opens new wholesale operation
Wuf Wuf has announced it is now opening up its product range to the trade with a new wholesale operation which will allow pet retailers the opportunity to stock the companyโs products. Wuf Wuf is a London-based subscription box pet treat and accessory company that offers British made treats, toys…
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Sep- 2022 -27 SeptemberManufacturers
Sniffers Pet Care secures ยฃ1.75m funding amid growth plans
Halifax-based Sniffers Pet Care has secured a ยฃ1.75m investment from Yorkshire-based Private Equity House, Traditum. The funding will allow Sniffers to build on its relationships, support the rollout of new brands and product ranges, and will enable the company to invest in new manufacturing and distribution roles at its Halifax…
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Aug- 2022 -16 AugustManufacturers
Naturaw launches new raw dog food range
Raw dog food manufacturer, Naturaw, has announced the launch of its complete raw dog food range, Forage.ย The new product is made with carefully selected whole food ingredients to be nutritionally complete to FEDIAF guidelines.ย The Forage range comprises four varieties; Beef, Lamb and Free Range Chicken as well as…
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12 AugustManufacturers
Pedigree Wholesale introduces Doodleโs Deli treat range
Pedigree Wholesale has introduced Doodle’s Deli, a new rewards and natural treats range that features over 70 air dried, loose treat lines such as nose, ears, feet, across more than eight different proteins that are 100% natural. The product range is said to be varied and ranges from Beef, Pig,…
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Jul- 2022 -22 JulyManufacturers
Pet Munchies acquired by Assisi Pet Care
Pet Munchies Holdings Limited, the owner of the Pet Munchies premium natural dog and cat treats brand, has been sold to Assisi Pet Care for an undisclosed sum. Pet Munchies was founded by entrepreneur Suzanne Rothman in 2008, and has experienced strong growth due to its natural ingredients and โinnovativeโ…
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5 JulyIndustry News
Assisi Pet Care acquires Pet Munchies
Assisi Pet Care Ltd has announced it is continuing its expansion across the sector with the acquisition of established natural treats business Pet Munchies. The move adds to its growing stable of brands that now includes the Hi Life, Hollings, Maced and Dog Way ranges of award-winning premium products. Pet…
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Jun- 2022 -29 JuneManufacturers
Trixie expands bird range with new partnership
Trixie has newly developed more than 90 products in its growing bird range in cooperation with World Bird Park Walsrode.ย The manufacturer said the focus of the partnership was on sustainability and adequate construction, as well as the safety and health of pets.ย For new items for ornamental birds, it…
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May- 2022 -30 MayManufacturers
Paleo Ridge launches limited-edition summer treat for dogs
Paleo Ridge has announced the launch of a limited-edition summer supplementary treat, โStrawberries and Creamโ, for dogs.ย The frozen kefir-based cubes will be previewed at Dogstival on the Jubilee weekend, ahead of wider launch to trade customers and direct-to-consumer online later in June. The new summer product is made using…
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