Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

Jun- 2023 -

30 June

Retailers

The Innocent Hound celebrates 10-year milestone

Yorkshire pet food manufacturer The Innocent Hound has completed 10 years in business. Inspired by their rescue lurcher, Bongo, founder Chloe Heaton wanted to create a range of treats that mirrored “their values that they hold when choosing food for themselves”. Haeton said The Innocent Hound “set out on a…
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27 June

Manufacturers

Pets Purest to undergo full brand refresh

Pets Purest has announced that it is embarking on a full brand refresh to support its new company vision and growth plans. The changes will include the introduction of a brand new logo, website and packaging designs across their full product range. The new packaging will start to roll-out from…
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14 June

Manufacturers

Sniffers Pet Care appoints new CFO

Sniffers Pet Care has announced the appointment of Peter Harrison as its new chief financial officer. Harrison brings with him over 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum. He joins the company from Aviva Bus where he was head…
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6 June

Retailers

Millbry Hill are expanding

Millbry Hill has longstanding experience in serving and supporting the rural community, selling everything from saddlery and pet supplies, to homeware and fabulous clothing from top country brands. And they aim to continue doing just that – only on a slightly bigger scale. At the beginning of June, Millbry Hill…
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May- 2023 -

24 May

Retailers

Vale Pet Foods adds new wet food recipes to its product range

Leicestershire-based pet food company Vale Pet Foods has added a new range of wet food recipes to its product selection. The new wet range comes in three flavours which include salmon, turkey and chicken. Additionally, all three flavours are mixed with sweet potato and vegetables. According to Vale, each variety…
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12 May

Features

Why pet care is becoming increasingly tied to our own wellbeing

From premium nutrition to customised grooming, over the past few decades, product innovation has revolutionised the world of pet care. The global pet care industry has encountered explosive growth – it’s on track to reach over $241 billion by 2026 while, in tandem, domestic pet ownership itself is also on…
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Apr- 2023 -

24 April

Industry News

Nutravet rebrands Nutramega to Nutracoat

Pet healthcare brand Nutravet has rebranded its skin and coat supplement Nutramega to Nutracoat in the UK and Ireland. Nutracoat has already been available internationally for a number of years and has an “established” customer base. Nutravet said that part of the reason for the name change was to create…
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18 April

Retailers

Fur Love launches first skincare range for dogs in the UK

Fur Love has launched its first clinically tested skin, paw and coat solutions for dogs in the UK. According to Fur Love, the botanical skincare products have been created to “gently and effectively combat the common skin and fur complaints that dogs are vulnerable to, without the need for expensive…
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Feb- 2023 -

2 February

Essential Foods vacancy: Field Area Account Manager – Midlands

Field Area Account Manager – Midlands The post is to be worked on a full-time basis A Company car will be provided as part of the role Competitive salary depending on experience Sales growth-related bonus 28 days annual holiday, including bank holidays Pension contribution and 3 x salary for death…
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Jan- 2023 -

26 January

Manufacturers

Furr Boost signs distribution deal with Pedigree Wholesale

Hydration smoothie drink creator Furr Boost has announced a distribution deal with Pedigree Wholesale to trade its products. The business said it is also receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. The smoothie drinks were created by Louise Toal, a former…
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