Pooch and Mutt

This coverage examines Pooch and Mutt’s position in the UK petcare market, from its functional food and supplement ranges to its partnerships with retailers, distributors, and wholesalers. Pet Gazette reports on company news, product launches, brand collaborations, and marketing strategies, alongside insights into consumer demand for health-focused pet nutrition. Coverage is tailored to pet trade professionals seeking market intelligence on stocking, distribution, and promotional opportunities related to Pooch and Mutt’s product portfolio.

Jun- 2022 -

24 June

Retailers

Pooch & Mutt provide tailored experience with Fresh Relevance

Pooch and Mutt, a UK-based natural pet food, has announced its partnership with Fresh Relevance, an eCommerce and merchandising company, to provide a tailored online experience for its customers. Pooch and Mutt will provide its customers with a more “engaging and tailored online experience. The business will take advantage of…
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9 June

Manufacturers

Pooch and Mutt launches vet-approved dental sticks

Pooch and Mutt has announced the launch of its new dental sticks in two flavours, superfood ‘mint and spirulina’ and calming ‘hemp and sage’. This new range is reportedly vet-approved and “boosted with novel functional ingredients”. The dental sticks are shaped to clean deep between a dog’s teeth and are…
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Aug- 2021 -

25 August

Manufacturers

Pooch & Mutt launches new ‘low fat’ food for dogs

Pooch and Mutt, a British pet food brand, has introduced a new flavour to its grain-free wet dog food range, targeted at dogs with sensitive digestion and gastrointestinal disease. The new ‘fish, potato and pea complete wet food’ recipe aims to cater to dogs that are “overweight” or suffer from…
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16 August

Manufacturers

Pooch & Mutt launch new ‘Soft & Shiny’ dry food

Pooch and Mutt, a British pet food brand, has launched a new functional dry food targeted at maintaining a healthy coat and skin for dogs. The product entitled, ‘Soft and Shiny’ has been created using ingredients such as collagen, biotin and zinc. The group said the food created is designed…
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Apr- 2021 -

26 April

Manufacturers

Pooch and Mutt launches ‘wellness app’ for dogs

Pooch and Mutt, a UK dog food manufacturer, has launched its new ‘Calm and Relaxed’ wellness app to improve the mental health of the dogs. The app, which is available for free download on IOS, has four main features to focus on all areas of mental health and wellness, such…
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6 April

Features

Paws for thought – trends that have impacted the pet care industry

Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…
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Mar- 2021 -

4 March

Manufacturers

Pooch and Mutt launches trial pack range of products

Pooch and Mutt has launched a trial pack range which will offer customers smaller sizes of some of the brand’s “best-selling products”. To celebrate the launch of its new range of taster packs for dogs, the group has also created a new competition for pet owners working at home. The…
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Jan- 2021 -

7 January

Industry News

Pooch and Mutt launches new range of ‘Probiotic Meaty Treats’

Pet food brand Pooch and Mutt has launched a new range of ‘Good Mood Food’ probiotic ‘Meaty Treats’ for dogs designed to “improve the mental and physical wellbeing of dogs”. The probiotic treats come in three flavours, including Duck and Rosemary, Shrimp and Coconut and Turkey and Hemp. Pooch and…
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6 January

Business

Pooch and Mutt secures multi-million pound investment deal

UK pet food brand Pooch and Mutt has secured a “multi-million pound” investment deal from VAFO group, to help “grow the brand and develop operations in the UK”. According to the brand, the deal sees VAFO taking a “minority share” in the company with the ability to take more over…
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Feb- 2019 -

20 February

Features

Can or carton? Pooch & Mutt’s response

The word revolution dates back to when Nicolaus Copernicus proved that the Earth revolved around the sun, and not the other way around, as the church believed. ‘Revolutionaries’ were people who believed in Copernicus’ work, and that the Earth wasn’t the centre of the universe. The church banned Copernicus’ work…
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