PitPat
This coverage focuses on PitPat, a UK-based pet tech company known for its dog activity monitors, GPS trackers, and health-focused digital services. Pet Gazette reports on PitPat’s product innovation, strategic partnerships, market positioning, and integration with pet insurance and wellness platforms. Coverage includes analysis of consumer trends, retail and D2C strategies, funding developments, and the growing role of wearable tech in petcare — offering insights for suppliers, retailers, and service providers engaging with technology-driven solutions in the pet sector.
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Mar- 2022 -17 MarchFeatures
Animal welfare technology in the pet industry
“Demand for pets has soared. Enquiries increased by more than 253% during lockdown and over 20,000 people contacted pet charity Wood Green about getting a new pet – more than half of which were for dogs,” says Linda Cantle, director of pet and owner support services at Wood Green. The…
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7 MarchRetailers
PitPat unveils new feeding system amid surges in dog obesity
PitPat has introduced a “revolutionary” new feeding system consisting of a dog activity monitor, app and weighing bowl, in response to pet obesity. It revealed the brand collected and analysed data from over 100,000 dogs in the UK to understand the caloric requirement of dogs of all shapes and sizes,…
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Jan- 2022 -11 JanuaryRetailers
PitPat to launch new GPS tracker for dogs
Pet wellness brand, PitPat, will unleash a new GPS tracker for dogs at the trade show for consumer technology, CES 2022. The GPS device builds on the success of the dog activity monitor, which has sold over 100,000 devices in the UK. As well as containing PitPat’s dog activity monitoring…
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Mar- 2021 -18 MarchBusiness
Pet Protect partners with PitPat
Pet Protect has announced that it will be partnering with PitPat, the UK’s leading dog activity monitor, as pet product insurance policies will now include a PitPat dog activity monitor to measure the health of policyholder’s pets. The pet insurer has previously teamed up with PitPat on a number of…
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Oct- 2020 -22 OctoberIndustry News
PitPat adds FirstVet to its Life plan member scheme
PitPat has announced a partnership with FirstVet to help its members during Covid-19. The company which provides online fitness trackers for dogs has teamed up with FirstVet to allow customers to access “on-demand” video consultations with “local, qualified veterinarians.” PitPat formed the idea due to “continued restrictions brought about by…
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13 OctoberBusiness
PitPat and Dogs Trust invests 50k to ‘support canine well-being’
PitPat and Dogs Trust are launching a new collaboration to encourage dog-owners to monitor the activity levels of their pet. The two-year partnership will see a “minimum of £50k invested into supporting the wellbeing of dogs in the UK”, with PitPat making a £5 donation to Dogs Trust for every…
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Mar- 2019 -26 MarchPet Owners
PitPat launches monthly membership to reward healthy dogs
Activity monitor for dogs, PitPat, is launching PitPat Life, a monthly membership plan which rewards healthy, happy dogs and their owners through perks, points and prizes, during London Dog Week (24 – 31 March). It is the first pet membership scheme of its kind and has headline support from pet…
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Oct- 2018 -9 OctoberCurrent Affairs
Nearly half of UK dog owners feed their pooches harmful human foods
Nearly half of UK dog owners said they fed their pooch human food twice a week, with over a quarter letting them indulge in cheese, dairy and salty foods, a new study by Everypaw has revealed. Research into the habits of 1,000 dog owners by pet healthcare company examined the…
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Aug- 2017 -4 AugustCurrent Affairs
One in ten dog owners don’t give pets enough exercise
More than one in ten (11%) dog owners are failing to meet the recommended exercise requirements of their four-legged friends, according to new research from M&S Bank. Also 44 percent of dog owners don’t know how much exercise their dog needs to suit its breed and size. The research comes…
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Jan- 2017 -31 JanuaryCurrent Affairs
Investment for pet tech company Pitpat
Pitpatpet Ltd (PitPat) has received equity investments from Royal & Sun Alliance (RSA) and Neovia. PitPat’s activity monitor is a simple and unobtrusive device that securely attaches to any dog’s collar. Working with a free app, it provides owners with an activity goal tailored to their dog, and measures how…
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