Pets Choice

This coverage focuses on Pets Choice, a UK pet product manufacturer and distributor with a diverse portfolio of brands serving the pet retail and supply chain market. Pet Gazette reports on Pets Choice’s product launches, brand developments, marketing strategies, and partnerships with independent retailers, national chains, and wholesalers. Our coverage provides pet trade professionals with insights into the company’s market positioning, category growth opportunities, and role in shaping trends across the petcare sector.

Jul- 2020 -

29 July

Manufacturers

Pet Choice expands and rebrands Webbox range

Pets Choice has announced seven new product developments and has rebranded its Webbox Naturals range. The Lancashire-based company said the range has undergone a full rebrand to make it feel “fresh, fun and modern, helping it to boldly stand out on shelves, in a predominantly beige category”. Featuring bright colours…
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Jun- 2020 -

1 June

Charities

Pets Choice and StreetVet mark partnership milestone

Pets Choice is celebrating three years of its partnership with StreetVet, a charity that delivers free treatment and support to the homeless and their pets in cities across the UK. Through this partnership, Pets Choice and StreetVet have together donated more than £25,000 of food to pets in need, benefitting…
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May- 2020 -

15 May

Coronavirus

Swansea Council introduces pet food to food bank supplies

Pet food is now being introduced in more food bank parcels across Swansea, thanks to donations from manufacturers amid the Covid-19 pandemic. Swansea Council revealed it had received pet food donations from Pet Nutrition, Cambrian Pet Foods, Pets Choice and Pet Superstore Swansea, which included almost 4,000 tins of dog…
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Jan- 2020 -

17 January

Pet Owners

Supermarkets faces shortage of cat litter amid Bob Martin’s administration

Supermarkets are facing a shortage of cat litter after pet food and accessories retailer Bob Martin UK entered administration, according to The Mirror. Late last year pet food manufacturer Pets Choice acquired the Bob Martin Healthcare factory, which included brands such as Clear, Clear Plus and cat litter brand Felight. …
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Nov- 2019 -

28 November

Business

Pet Choice acquires Bob Martin UK from administration

Pet food manufacturer, Pets Choice, has announced it has acquired the Bob Martin Healthcare factory, assets and goodwill after Bob Martin UK entered into administration earlier this week. Alongside the acquisition Pets Choice has agreed a brand licence with the Bob Martin brand so it can continue to grow. The…
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Sep- 2019 -

30 September

Appointment

Pets Choice bolsters team with senior appointments

Pet food manufacturer Pets Choice has announced the appointment of two new recruits to its sales team. Jenny Kennedy, head of category and insights and Kelly Hall, national account manager of Grocery Retail, join the business with more than 30 years’ combined experience within fast-moving consumer goods (FMCG), working with…
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Jun- 2019 -

11 June

Manufacturers

Webbox undertakes ‘major rebrand’

Pet food brand Webbox has announced its “biggest ever rebrand to date”, unveiling a new look which is due to roll out across its product packaging in the coming months. Exploring the company’s ‘Joy in Every Moment’ ethos, ‘Life’s a Game’ was born as a creative concept and inspired the…
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Feb- 2019 -

27 February

Business

Pets Choice acquires competitor Rufus Foods

Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods. The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total…
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Dec- 2018 -

3 December

Charities

Webbox provides help to homeless dogs in Manchester

Pet food brand, Webbox, has partnered with local Manchester homelessness charity, Barnabus, providing a donation of Webbox Naturals dog food. The donation which included a selection of Webbox Naturals’ wet and dry food, will help the charity to feed dogs who come in with their owners. Adam Williams, office manager…
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Oct- 2018 -

23 October

Business

Pets Choice celebrates 30 years

Pet food manufacturer, Pets Choice, is celebrating its 30th anniversary this month (October) and is preparing for an “exciting 12 months” as it enters the milestone year. Since its establishment in 1988, Pets Choice has significantly expanded its portfolio, now boasting ten brands including TastyBone, Meatiful and its most recent…
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