Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Jul- 2021 -29 JulyManufacturers
Cesar unveils new ‘wholesome’ range of products
Mars Petcare has unveiled the launch of a new “natural-inspired” range under its premium dog brand, Cesar. The new range features a multipack format, and is the brand’s first wet multi-serve option, Cesar Natural Goodness Cans. It caters for two to three servings. The products are available in 100% recyclable…
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21 JulyManufacturers
Mars Petcare launches £1.3m TV campaign
Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”. The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…
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15 JulyManufacturers
James Wellbeloved launches superfood range
James Wellbeloved has announced the launch of its first superfoods dog range. The latest range features dual shaped kibbles which are reportedly “perceived as healthier by pet owners”, whilst the group said its packaging contained “clear messaging communicating the natural and premium nature of the product”. Arthur Renault, marketing portfolio…
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Jun- 2021 -25 JuneManufacturers
Purina donates £50k to RSPCA’s behaviorist team
Purina has donated £50,000 to the RSPCA’s behaviorist team which will help provide 101 dogs with behavioural support. The petcare company said its support for the RSPCA team comes at a time when the charity “fears training and socialisation” may be needed now more than ever with the “surge in…
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24 JuneBusiness
Two UK pet startups chosen for Purina accelerator programme
Purina has unveiled the six start-ups that have been selected as the winners of its Unleashed 2021 Accelerator Lab Programme, including two UK pet startups. The winners include: Animoscope, France; BioKind, UK; Pawesomer, Finland; Pawpots, Lebanon; PuppyFat, UK; and Scorpet, France. According to Purina, the companies chosen are “actively engaged…
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18 JuneAppointment
Mars Pet Nutrition appoints chief growth officer
Mars Pet Nutrition Europe has announced the appointment of Helen Warren-Piper as its new chief growth officer for Pet Nutrition Europe, effective immediately. In her new role, Warren-Piper will continue to sit on the European leadership team and will lead the demand strategy for Pet Nutrition Europe. She has been…
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4 JuneManufacturers
Purina report outlines future trends in petcare market
A new Purina report has outlined eight trends that will reportedly impact the future of petcare. The third Purina in Society Report, which also details emerging challenges for the petcare industry, outlined the trends as: Increase of pet ownership Changes to the future of work as a result of the…
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May- 2021 -10 MayManufacturers
Mars Petcare shows LGBT+ support with new packaging
Mars Petcare has unveiled a new pack design across its Dreamies range to celebrate its support for the LGBT Foundation. As part of its commitment to the LGBT+ community and their mental health, the group has made a donation to the charity to go towards funding its helpline. To mark…
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Apr- 2021 -23 AprilManufacturers
Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range
Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range. The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…
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13 AprilAppointment
Mackle Petfoods appoints new business development manager
Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
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