Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Mar- 2019 -18 MarchCharities
Mars Petcare teams up with HSI to tackle animal welfare
The Lion’s Share Fund, an initiative raising to support wildlife conservation and animal welfare across the globe, has today announced its partnership with animal welfare charity Humane Society International (HSI). Together, the organisations will to deliver projects aimed at tackling animal welfare globally. Established in June 2018, The Lion’s Share…
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1 MarchTechnology
Tech start-up to use AI in ‘world first’ to judge pet competition
A UK-based veterinary research and development start-up will use AI technology in a world first feat, to judge entries to its pet model competition in the search for an animal to represent the brand. Vet-AI was founded in early 2017 by tech expert Paul Hallett and experienced veterinarians Robert Dawson…
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Feb- 2019 -19 FebruaryManufacturers
Mars Petcare extends range with new Pedigree Wrap
Mars Petcare has launched the new Pedigree Wrap as part of its expansion of its bonding care and treats range. The company said as the meat treats segment saw a 32% growth in value in 2018, Pedigree wanted to offer consumers a product from a “trusted brand” to enhance bonding…
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Jan- 2019 -22 JanuaryManufacturers
Mars Petcare launches ‘ancestral’ pet food range
Mars Petcare UK has launched CRAVE, a new “super premium” ancestral pet food brand which is inspired by the food wildcats and wolves would naturally eat in the wild. CRAVE recipes are high in protein with high animal content (60 percent animal content in dry and 65 percent in wet),…
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4 JanuaryManufacturers
Whiskas Pouch undergoes ‘huge’ renovation
Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…
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3 JanuaryManufacturers
Research reveals pudgy dogs live up to 2.5 years less than healthy ones
New research from the University of Liverpool and Mars Petcare’s WALTHAM Centre for Pet Nutrition revealed overweight dogs are more likely to have shorter lives than those at ideal body weights. Results from the study showed the lifespan of overweight dogs was up to two and a half years shorter…
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Dec- 2018 -21 DecemberFeatures
Clean eating pets
Clean eating or eating clean refers to a diet where one consumes foods in its whole and natural state, avoiding refined sugars and processed foods in a bid to become healthier overall. Some versions of the diet encourage the omission of dairy, gluten and grains or even promote the consumption…
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20 DecemberAwards
UK enterprises collect £22,000 in Purina’s BetterwithPets award
Pet food brand, Purina, has awarded a total of £22,000 to UK-based groups Medical Detection Dogs and Canine Hope in its BetterwithPets Prize. The European-wide BetterwithPets Prize celebrates innovations focused on enriching the lives of pets and people. The finalists of the Purina BetterwithPets Prize, in collaboration with Ashoka, a…
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6 DecemberEvents
Pets & Money Summit London to connect pet firms with investors and buyers
One-day event, the Pets and Money Summit will be coming to London in February 2019 to connect pet companies from all product categories with financial buyers, strategic buyers and retailers. The summit is launching in Europe after a “highly successful” US summit in Austin, Texas, in December 2018. With landmark…
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4 DecemberAwards
PIF crowns its 2018 award winners
The winners of the 2018 Pet Industry Federation (PIF) Awards were announced on 3 December at Whittlebury Hall Hotel, near Northampton. Karen Pickwick, former editor of PBW News, was awarded the Lifetime Achievement Award; and two new Special Achievement Awards, were awarded to Matthew Hood (Marriages) and Marion Stinton (Henry…
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