Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Dec- 2020 -1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Nov- 2020 -26 NovemberManufacturers
Project Blu secures deal with Metamorphosis
Eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm that aims to accelerate businesses in the pet industry. The deal will see Metamorphosis take an equity stake in Project Blu, which was founded in 2019 by Geryn Evans. The company…
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11 NovemberBusiness
Edgard & Cooper secures £16.5m investment
Edgard & Cooper has secured a £16.5m investment and intends to use the funding to support its expansion. The company, which manufacturers sustainable pet food, has expanded over the last two years after launching in Belgium and is now available in 13 additional countries and online. The pet brand received…
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10 NovemberCharities
Sure Petcare and Wood Green celebrate partnership milestone
Pet tech company Sure Petcare is celebrating its five-year partnership with animal charity Wood Green. According to the charity, the smart pet product specialist has made “immeasurable differences” to cats in need through the provision of technology, sponsoring and fitting a summerhouse and running a successful affiliate scheme. Sure Petcare’s…
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6 NovemberManufacturers
Purina launches pet food with plant and insect proteins
Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the planet’s resources”, through a new line that includes insects as well as plant protein from fava beans and millet. Veterinarians and nutritionists at Purina have put together two recipes for…
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5 NovemberAppointment
Nestlé Purina PetCare names CEO
Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare for the Americas, and be appointed chairman of the group, effective 1 January 2021. Succeeding Sivewright will be Nina Leigh Krueger, who will become the CEO and president of Nestlé…
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2 NovemberRetailers
Luxury pet business launches in Belfast
The owners of a new business selling luxury gifts for pets have opened in Belfast, after it saw online sales surge during lockdown. According to local blog Love Belfast, Murphy and Bailey’s first bricks-and-mortar store has been opened by business partners Karen Breene and Judith Scott, who launched the company…
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Oct- 2020 -28 OctoberIndustry News
Sniffe and Likkit launches new pet care line
Sniffe and Likkit has launched a dog grooming range which aims to “capitalise on the on-going humanisation of pets.” The start up has taken inspiration from the fine fragrance and personal care categories which are a “major growth driver” in beauty and men’s grooming, but not yet seen in UK…
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15 OctoberIndustry News
Lily’s Kitchen launches new Halloween range
Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef Ghoooulash” is available on a limited edition basis this October. The brand’s latest wet dog food release is inspired by “autumnal comfort foods”, and its ingredients consist of 60% fresh…
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6 OctoberManufacturers
Mars Petcare expands seasonal range to drive festive sales
Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas. Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…
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