Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2025 -24 JanuaryRetailers
Zooplus reduces price of over 1,000 items
Zooplus, one of Europe’s online platforms for pet supplies, has announced its new price reduction initiative on proprietary brands. Following an initial wave of price reductions on over 400 items of Concept for Life, Smilla, Briantos and Rocco at the end of 2024, the group has now reduced prices on…
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23 JanuaryManufacturers
Noochies! to expand into Europe
Cult Food Science Corp has announced that its subsidiary, Further Foods, has secured initial orders for Noochies! from Europe. The company has also stated that it has received orders from Singapore and Canada as part of an international expansion. By expanding into these key regions, Noochies! will introduce both its…
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22 JanuaryCharities
Buddy Bites partners with Edinburgh Dog and Cat Home
Pet food brand Buddy Bites has announced its partnership with The Edinburgh Dog and Cat Home. The first UK partnership for the pet food brand, having just reached the UK shores after four years supporting shelters in Asia, Buddy Bites’ mission is to give back to the dog community and…
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20 JanuaryRetailers
AlphaPet Ventures acquires JR Pet Products
AlphaPet Ventures, Europe’s digital brand platform for premium pet food, has acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. The acquisition marks another significant milestone in AlphaPet’s successful buy and build strategy and strengthens its footprint in the UK market. AlphaPet…
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16 JanuaryManufacturers
Beneo launches its low-glycaemic syrup for nutritious pet food
Beneo, manufacturers of functional ingredients, has introduced its low-glycaemic syrup BeneoCarb S for pet food applications, including semi-moist and moist products or snacks. Derived from sugar beet, this syrup offers producers a natural alternative to traditional ingredients such as glucose syrup or caramel. The group said pet owners are increasingly…
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15 JanuaryManufacturers
Pet probiotic market to be worth $7.1bn by 2031
The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote…
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14 JanuaryManufacturers
TNC expands in UK with Dog’s Butcher acquisition
Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…
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13 JanuaryPet Owners
Over 70% of pets are fed one type of food daily
Over 70% of Brits are feeding their pets just one type of food daily according to data from Harringtons. Owners are worried about changing their pets’ diet in case it causes potential side effects or impacts their happiness, such as causing an upset stomach (24%). Despite these worries, over a…
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10 JanuaryManufacturers
Countrywide launches new bird range packaging designs
Countrywide Bird Food has launched some new designs for its wild bird, aviary and pigeon ranges. The new designs also include some exciting new small and medium bags of wild bird and aviary mixes and straights. The expanded range of wild bird food features eight wild bird mixes in 1.7kg…
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8 JanuaryRetailers
Mersey Raw launches new packaging
Raw pet food business, Mersey Raw that has seen an impressive 300% growth rate in its first two years of business hitting £1m worth of sales, has recently undergone a major re-brand and re-design of its packaging as part of its strategy to focus on the retail side of the…
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