Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Apr- 2019 -12 AprilCharities
Skinner’s expands partnership with The Kennel Club
Skinner’s Pet Foods has agreed to a three year partnership with dog welfare organisation, The Kennel Club. For a number of years, Skinner’s have been the sponsor of The Kennel Club Agility Stakes. The new deal sees Skinner’s become the principal sponsor of The International Agility Festival. William Delamore, sales…
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11 AprilBusiness
Butternut Box scolded over ‘home-cooked meals’ claim
Pet food subscription service, Butternut Box has been reprimanded by the Advertising Standards Authority (ASA), over an advert which claimed it produced “home-cooked meals”. A complainant contacted the ASA and challenged claims that the company produced home-cooked food in an advert on its website which read “fresh, home-cooked meals, perfectly…
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11 AprilManufacturers
Pet treat manufacturer appoints new operations director
One of the UK’s newest manufacturers of pet treats, the Big Biscuit Company, has appointed Leo Baker to the role of operations director. The company which manufactures baked pet treats on behalf of private label manufacturers, as well as for its own brand, Betty Miller, has expanded since it was…
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10 AprilCharities
Webbox Natural increases work with StreetVet charity
Leading pet food brand, Webbox Natural has bolstered its partnership with animal welfare charity, StreetVet, by further developing the packages it donates. Webbox Natural has been supporting the homeless dog charity with regular food donations since November 2017 but has strengthened its support by developing ‘Forever Home Packages’ for those…
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8 AprilManufacturers
Jobs at risk as Nestle Purina considers canning plant closure
Nestle Purina Petcare is planning to discontinue its canning production at it Wisbech plant due to a fall in demand for canned pet food. The factory employs 600 people but it is not known how many job losses there will be, if any. Staff were informed of the potential plans…
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5 AprilManufacturers
Millennial couples get puppies to ‘practice having babies’
Millennial dog ownership is on the rise as many seek to develop parenting skills, with more than two million young couples getting a puppy to prepare them for having a baby. New research from online pet food retailer, Paws.com, revealed 67% millennials believed looking after a dog was good practice…
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4 AprilAwards
Lily’s Kitchen granted the Royal Warrant
Lily’s Kitchen, a producer of natural and organic pet food, said it is pleased to have been given the honour of being granted the Royal Warrant from HRH The Prince of Wales. Lily’s Kitchen, founded by entrepreneur Henrietta Morrison, started on her kitchen table 10 years ago, following the illness…
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3 AprilManufacturers
Fish4Dogs continues UK Flyball League sponsorship
Fish4Dogs has renewed and extended its sponsorship of the UK Flyball League with a two-year deal to support its growth. The league, which was founded last year, highlights inclusivity, actively promoting and encouraging the involvement of diverse groups, including youth and disabled teams. The pet food manufacturer initially sponsored the…
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2 AprilBusiness
Pure Pet Food receives £2m to ‘change pet food for the better’
Pure Pet Food, manufacturer of dehydrated and freeze dried pet food, has secured a £2m investment from NVM Private Equity (NVM) to accelerate its plans to make healthy choices for pet owners easy and accessible. The Yorkshire-based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly…
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2 AprilManufacturers
Natures Menu officially launches Country Hunter Superfood Bars
Raw and natural pet food manufacturer Natures Menu, has launched its new healthy treat offering Country Hunter Superfood Bars. Launched to consumers at Crufts this year, the chewy superfood bars, which are part of the Natures Menu Country Hunter range, are suitable for all dogs. Rch in protein, the bars…
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