Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2025 -13 JanuaryPet Owners
Over 70% of pets are fed one type of food daily
Over 70% of Brits are feeding their pets just one type of food daily according to data from Harringtons. Owners are worried about changing their pets’ diet in case it causes potential side effects or impacts their happiness, such as causing an upset stomach (24%). Despite these worries, over a…
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10 JanuaryManufacturers
Countrywide launches new bird range packaging designs
Countrywide Bird Food has launched some new designs for its wild bird, aviary and pigeon ranges. The new designs also include some exciting new small and medium bags of wild bird and aviary mixes and straights. The expanded range of wild bird food features eight wild bird mixes in 1.7kg…
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8 JanuaryRetailers
Mersey Raw launches new packaging
Raw pet food business, Mersey Raw that has seen an impressive 300% growth rate in its first two years of business hitting £1m worth of sales, has recently undergone a major re-brand and re-design of its packaging as part of its strategy to focus on the retail side of the…
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7 JanuaryRetailers
IPN celebrates waste diversion milestone
Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…
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6 JanuaryRetailers
Naturaw raises funds for further growth
Yorkshire-based raw pet food company Naturaw Pet Food has secured a six-figure growth funding package from NPIF II – Mercia Debt Finance, which is managed by Mercia Debt as part of the Northern Powerhouse Investment Fund II (NPIF II). The funding will enable Naturaw Pet Food to continue its rapid…
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Dec- 2024 -19 DecemberManufacturers
KatKin appoints new CFO
KatKin has announced the appointment of Claire Tanner as its new chief financial officer. Tanner joins the company from HelloFresh, where she held the role of vice president of finance. She has also held senior roles at Ocado, where she managed significant business change during the creation of Ocado Retail…
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12 DecemberRetailers
Waitrose Christmas pet sales up 964% YOY
Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days. The company recently launched a selection of paw-fect treats and toys for pets this Christmas. This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged…
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11 DecemberRegulation
WHM Pet Group contributes to new European rabbit feeding guide
WHM Pet Group has contributed its nutrition expertise to the 2024 Nutritional Guidelines for Feeding Pet Rabbits, which is produced by FEDIAF, the voice of the European Pet Food Industry. Specifically, Penny Ormsby, technical business development manager at WHM Pet Group, was one of a team of experts who contributed…
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10 DecemberRetailers
Sustainable packaging ‘key factor’ for 69% of pet owners, Amcor finds
The sustainability of packaging is a key factor for 69% of European pet owners when deciding which pet food to purchase, according to a survey from Amcor. Furthermore, 76% of pet owners agreed that product sustainability influences their purchase decisions. The survey also found that only 15% of consumers are…
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5 DecemberBusiness
Mars partners with European regenerative agribusinesses
Mars Petcare has announced a number of major collaborations with agribusiness companies to scale regenerative agriculture practices across its pet nutrition business in Europe. Multiyear collaborations have begun with suppliers including Cargill and ADM, and technical experts Biospheres, Horta, Agreena and Soil Capital in Europe. Through these partnerships, farmers in…
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