Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2025 -20 FebruaryManufacturers
Hurayra launches UK’s first halal cat food
Hurayra Halal Pet Food has announced it is set to launch a range of dry cat food in May, becoming the UK’s first HMC halal-certified, premium pet food brand. The product is made using ethically sourced, hig quality ingredients free from grain, wheat and soybean filler. The new product is…
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14 FebruaryRetailers
Pets at Home donates £350k to charity
Pets at Home has revealed that it has donated £350,000 in gift vouchers to over 700 charities across the UK involved in the Lifelines scheme. Lifelines is a charitable scheme, by Pets at Home, that allows its customers to directly support animal charities. For the first time, every charity involved,…
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14 FebruaryRetailers
Gladwells Pet and Country Stores partners with Deliveroo
Gladwells Pet and Country Stores has announced its partnership with Deliveroo to provide a local delivery service to customers. Six of its eleven retail branches have launched on the delivery app this week (10 February 2025). These include its Copdock, Bury St Edmunds, Rayleigh, Rushden, Peterborough and Margate branches only.…
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7 FebruaryRetailers
Omni secures £75k investment on Dragons’ Den
Pet health brand Omni has secured a £75,000 investment in exchange for 2.5% equity after entering BBC One’s Dragon Den. Founders Dr. Guy Sandelowsky and Shiv Sivakumar said they left with the backing of their two “dream” dragons – Steven Bartlett and Deborah Meaden, making it the highest pet food…
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6 FebruaryAppointment
AlphaPet Ventures appoints two to advisory board
AlphaPet Ventures, Europe’s digital brand platform for pet food, has expanded its advisory board by appointing two experienced industry experts: Dr. Mischa Ritter and Stefan Pfannmöller. The news comes after it acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. AlphaPet’s portfolio…
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4 FebruaryRetailers
Pooch and Mutt expands portfolio with Biome9 acquisition
UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…
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Jan- 2025 -31 JanuaryManufacturers
The Nutriment Company appoints new head of UK sales
The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
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30 JanuaryBusiness
Wilsons secures £1m investment
Wilsons Pet Food has secured a £1m investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners. The IFS funding will enable Wilsons to accelerate growth by expanding into new product categories, and further enhance production capabilities. In 2024, Wilsons invested in a full rebrand across their…
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29 JanuaryRetailers
Jollyes reveals plans to open five new stores and refurb five others
Jollyes has revealed the locations of its next five stores as well as plans to overhaul five existing stores. In March the retailer will open stores in Pontefract and Chichester followed by openings in Swansea and Chesterfield in the first half of the year as well as relocating its existing…
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27 JanuaryBusiness
Two pet food brands named among top UK startups
Alternative pet food brands Omni Pet and Grub Club have been named on the Startups 100 index. Plant-based dog food producer Omni Pet was ranked 25th on the list while insect-based food Grub Club was ranked 72nd. Omni Pet was co-founded by celebrity vet Dr. Guy Sandelowsky, and prioritises health…
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