Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2024 -18 NovemberRetailers
Pets at Home opens new pet care centre in Kettering Shopping Park
Pets at Home has opened a new pet care centre in Kettering. With both the Kettering Vets for Pets practice and the Northall Street Pets at Home relocating to Kettering Shopping Park, the new Pet Care Centre has expanded to become a “comprehensive, one-stop destination for all pet care”. Pets…
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12 NovemberRetailers
YDOLO launches in UK and Ireland
Pet food brand Your Dog Only Lives Once (YDOLO) is set to launch in the UK and Ireland. The brand aims to “revolutionise” canine nutrition by offering 100% natural and highly digestible ingredients. YDOLO’s recipes contain up to 75% fresh meat or fish, accompanied by fruit, vegetables and selected supplements…
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4 NovemberManufacturers
Bella and Duke announces brand relaunch
Bella and Duke has announced a brand relaunch to “redefine its offering” to customers. The company commissioned brand experts Styles and Partners and packaging Expert Chilli to shift the focus of the brand. Bella and Duke said it is offering even more in its new launch to ensure pets are…
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Oct- 2024 -31 OctoberRetailers
Pets at Home launches new Nutribalance range
Pets at Home has announced the launch of its latest pet food range, Nutribalance. Scientifically developed by a team of pet nutritionists, this complete pet food targets six key areas of wellbeing and offers balanced and nutritious meals. Nutribalance is available online and in stores and comes in 16 different…
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30 OctoberFeatures
The rise in demand for customised pet food in the UK
As people adjust their own diets to influence their health, pet owners want to do the same for their pets. A 2022 FMCG Guruz report stated that 40% of pet owners worldwide turn to pet products to support their pets’ wellness. Another report by FMCG Guruz found that 63% of…
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30 OctoberRetailers
Petzfoodware rebrands as Smolzz
Petzfoodware, a wet pet food storage brand founded by Ali Thomas, has announced its rebranding as Smolzz, effective immediately. According to Thomas, the new name Smolzz, reflects the brand’s focus on “small” and “thoughtful” designs and aims to provide a range of “high-quality”, food-safe silicone products. With a focus on…
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29 OctoberRetailers
Wilsons Pet Food expands treat range with 17 new treats
Scotland-based Wilsons Pet Food has expanded its natural dog treat range with 17 new varieties. These new treats are available in a range of gluten and grain free options, each carrying health benefits. The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat…
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25 OctoberRetailers
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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23 OctoberRetailers
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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22 OctoberTechnology
Clasado enters pet nutrition market with Bimuno Pet
Berkshire-based Clasado Biosciences, a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the gut microbiome, has entered into the pet nutrition market with the launch of Bimuno Pet. Bimuno Pet is an identity that formulators can use on-pack to distinguish the pet health prebiotic…
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