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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Feb- 2020 -
    27 February
    RetailersNatures Menu donates 1,600 food pouches to charity

    Natures Menu donates 1,600 food pouches to charity

    Pet food retailer, Natures Menu has donated over 1,600 pouches of dog food to two charities, which specialises in supporting dogs in need: Dogs on the Streets and the Norwich Foodbank centre. Dogs on the Streets is a voluntary run and non-profit charity dedicated to dogs belonging to the homeless…

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  • 27 February
    RetailersMackle Petfood launches new ‘Norsh’ range

    Mackle Petfood launches new ‘Norsh’ range

    Pet food retailer Mackle Petfoods has launched its new freeze dried food range ‘Norsh’. The new range features two flavours which include, ‘Salmon Skin Twirls’ and ‘Chicken with Fruit and Vegetables.’ The new brand is part of Mackle Petfoods overall growth strategy to explore new and emerging trends and markets…

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  • 27 February
    TipsSustainability & Personalisation Drives Pet Care for 2020 – What to Know

    Sustainability & Personalisation Drives Pet Care for 2020 – What to Know

    Many households love having a pet or two in the home, but most people are not aware of how large the pet care industry actually is. In the UK, Mintel reports that more than a third of households–45 per cent–have at least one pet. The global pet care market continues…

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  • 26 February
    Pet Owners90% of dog owners confess to feeding scraps to their pets

    90% of dog owners confess to feeding scraps to their pets

    Some 90% of dog owners have confessed to feeding food scraps and leftovers to their pets. According to a survey of 2,000 owners by pet food retailer Natural Instincts, over half (54%) believed their dogs health and fitness needed improving. The research shows that, on average, dog owners who feed…

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  • 25 February
    RetailersWilsons Pet Food launches new service model

    Wilsons Pet Food launches new service model

    Wilsons Pet Food has launched its new service model which will provide stockists large and small the opportunity to stock their very own range of raw frozen dog food at Wilsons Pet Food stores. The Scottish-based company currently produces their own branded range of cold pressed and raw frozen dog…

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  • 24 February
    RetailersNatural Instinct partners with Oxfordshire rescue charity

    Natural Instinct partners with Oxfordshire rescue charity

    Raw pet food brand, Natural Instinct, has announced its new partnership with Oxfordshire Lowland Search and Rescue, as it sponsors two fully trained and operational air scenting search rescue dogs. The specialist raw pet food brand, which features a Working Dog Food range, will supply local dogs, Beau and Rip,…

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  • 21 February
    RetailersAldi launches new pet range

    Aldi launches new pet range

    Aldi has launched its new pet essentials range, with prices starting at 89p. The collection launched in store and online yesterday (20 February) and includes pet food, dog shampoos, dog beds, feeding mats alongside feeding stations. The range includes over 35 products, catering for all different pets. The ‘Plush Pet…

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  • 20 February
    Industry NewsScrumbles launches new range of wet cat food

    Scrumbles launches new range of wet cat food

    Pet food company Scrumbles has launched a new range of wet cat food. The ‘Good Inside Out’ range, which includes 70% meat content, is available in three flavours, which include chicken, salmon and tuna. Scrumbles said the new range is designed to “please even the fussiest of felines”, and support…

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  • 19 February
    RetailersHenry Bell opens new Grantham showroom

    Henry Bell opens new Grantham showroom

    Bird and pet food producer Henry Bell and Co has launched its product showroom in Grantham. Henry Bell Wild Bird Care launched in July 2019 with 120 products catering for every type of garden bird, all “designed with health and wellbeing of birds in mind”. The family-owned food producer also…

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  • 18 February
    CharitiesMaxi Zoo donates €38,255 to dog charity

    Maxi Zoo donates €38,255 to dog charity

    Pet food and accessory retailer Maxi Zoo has donated €38,255 ( £31,752) to charity Dogs Trust in Ireland. The donation from Maxi Zoo is due to the success of their annual ‘Friendship Connects, Give Paw’ fundraising campaign. The campaign, launched by top Irish Model and TV personality Glenda Gilson and…

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