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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • May- 2020 -
    13 May
    ManufacturersForthglade launches natural soft bites

    Forthglade launches natural soft bites

    Dog food manufacturer Forthglade has launched a new natural soft bites dog treat. The new natural soft bites are available in salmon, lamb or turkey recipes, each combined with sweet potato and botanicals such as mint, dill, sage and parsley, to aid a dog’s digestive and immune system.  Forthglade said…

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  • 13 May
    FeaturesSeparation anxiety in dogs after lockdown

    Separation anxiety in dogs after lockdown

    So much has happened over the last six weeks. There is no doubt that coronavirus has had a big impact on all of us in the UK – and that includes our pets.  With the advent of coronavirus lockdown our routines and lifestyles changed overnight. Children’s schools closed, employees started…

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  • 12 May
    CoronavirusRSPCA partners with local food banks amid Covid-19 pandemic

    RSPCA partners with local food banks amid Covid-19 pandemic

    Animal charity RSPCA has announced two of its London branches have teamed up with their local food bank to help provide a regular supply of pet food to vulnerable owners during the Covid-19 pandemic. The Wimbledon Foodbank has joined forces with RSPCA Wimbledon, Wandsworth and Sutton Branch as well as…

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  • 12 May
    Industry NewsBroadreach Nature partners with PawSquad

    Broadreach Nature partners with PawSquad

    Broadreach Nature has revealed it is offering free veterinary support to customers during the ongoing pandemic.  The Hertfordshire-based natural pet healthcare business will now offer customers complimentary, full online access to veterinary support, as well as deliver veterinary approved and developed natural healthcare products and premium pet foods. The business…

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  • 11 May
    CoronavirusDogs at risk of separation anxiety once lockdown is over

    Dogs at risk of separation anxiety once lockdown is over

    Pet owners are being warned that their dogs could develop separation anxiety once the Covid-19 lockdown ends, having become accustomed to extra human attention while their owners are at home. Burns Pet Nutrition, a Welsh pet food company founded by veterinary surgeon John Burns, has warned dog owners that their…

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  • 6 May
    Industry NewsOscar Pet Food looks to expand franchise network

    Oscar Pet Food looks to expand franchise network

    Oscar Pet Foods has announced it is looking to expand its network of franchisees across the UK.  The move has come as the demand for the safe home-delivery of pet food has increased during the pandemic.  The group added that self-employment through its business would present a “fantastic opportunity to…

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  • 6 May
    FeaturesSalmon oil: Promoting pet wellness during and after lockdown

    Salmon oil: Promoting pet wellness during and after lockdown

    The effects of lockdown for pets can be a difficult and confusing time. Now, their main caregivers are at home all hours of the day, potentially disrupting their routines without understanding the reasons why. Just like us, our pets react in different ways to changes in routine. For some pets,…

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  • 5 May
    ManufacturersInspired Pet Nutrition appoints James Lawson as MD

    Inspired Pet Nutrition appoints James Lawson as MD

    Inspired Pet Nutrition (IPN) has announced the promotion of James Lawson as managing director. Since joining in July 2018, Lawson has been a group director and also managing director of IPN’s subsidiary The Real Pet Food Company. Prior to joining IPN, he held the position of managing director at GA…

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  • 4 May
    FeaturesThey live among us: The hidden germs that make us & our pets ill

    They live among us: The hidden germs that make us & our pets ill

    We like to think of our homes as islands cut off from the rest of the world. But the home-as-an-island worldview is not an accurate one. Actually, our homes are the ideal habitat for a whole range of creatures — as they tend to be abundant in food, warm, and…

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  • 1 May
    Industry NewsScrumbles to sell products through Sainsbury’s

    Scrumbles to sell products through Sainsbury’s

    Scrumbles has announced it is set to make its supermarket debut at Sainsbury’s later this month. The natural pet food brand will begin stocking its chicken and chicken with salmon dry cat food Sainsbury’s shelves across the UK on 10 May.   Both products contain natural ingredients with “no added nonsense”,…

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