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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Oct- 2020 -
    5 October
    RetailersEdinburgh’s oldest pet store set to open new branch

    Edinburgh’s oldest pet store set to open new branch

    Edinburgh’s oldest pet store has unveiled plans to open a new branch in Stockbridge, according to local paper Edinburgh News. Dofos announced that the new site will feature in-store recycling initiatives. To mark its upcoming opening, the business said it was also offering the chance for customers to receive 40%…

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  • 1 October
    Pet OwnersPFMA notes ‘dramatic rise’ in new Millennial pet owners

    PFMA notes ‘dramatic rise’ in new Millennial pet owners

    The Pet Food Manufacturers’ Association (PFMA) has found that 35% of young adults have now acquired or plan to acquire a pet, according to its new Covid-19 pet survey.  The survey found that 19%, or 2.1 million Millennials collected a new pet in lockdown, while 16%, or 1.8 million, are…

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  • 1 October
    ManufacturersEarth Animal launches new festive dog chew 

    Earth Animal launches new festive dog chew 

    Pet food company Earth Animal has launched a new range of chewable dog treats ahead of the Christmas period.  Entitled ‘The Feast’, the product contains six natural ingredients including, brown rice flour, organic eggs, olive oil, pineapple stem, banana, and agar agar and is designed to be “easy to digest”…

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  • Sep- 2020 -
    30 September
    ManufacturersPurina to introduce world-first recyclable retort pouch 

    Purina to introduce world-first recyclable retort pouch 

    Purina has launched a “first-of-its-kind” recyclable flexible plastic packaging for wet pet food, which will first be introduced under the Felix brand in the Netherlands as part of a year-long pilot.   This new pouch addresses a “key challenge”, according to the group, to simplify plastic structures in order to make…

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  • 29 September
    Industry NewsPawfect to launch new treat range next month

    Pawfect to launch new treat range next month

    Pawfect Foods has announced the launch of a new range of biscuit treats for dogs, entitled Cheescuits.  The British-owned dog food company is set to bring out the new line of dog treats next month.  The new range features cheese inspired biscuits, made with 60% Himalayan Cheese and a blend…

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  • 29 September
    ManufacturersBurns Pet Nutrition launches membership club for new owners

    Burns Pet Nutrition launches membership club for new owners

    Natural pet food company, Burns Pet Nutrition, has launched a new membership scheme to support new puppy owners, following a “puppy boom” in the UK over the last six months. The family-run business has unveiled its new Puppy Club, that aims to provide advice, support and food supplies to new…

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  • 29 September
    FeaturesRice starch – The secret to success in clean label pet foods

    Rice starch – The secret to success in clean label pet foods

    The Covid pandemic has impacted many areas of life, even how we relate to our pets. According to recent research, 86% of people have bonded more deeply with their four legged friends and well over a third have seen their anxiety reduced by them in this tough season. As people…

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  • 28 September
    ManufacturersNatural instinct launches new pet food bundles

    Natural instinct launches new pet food bundles

    Raw pet food brand, Natural Instinct has launched new pet food bundles for customers.  The new raw food bundles include five meals, available in 1kg or 500g packs, as well as two dog treats.  All produce has 100% British meats, with added fruits, vegetables, and natural supplements.   Flavors in the…

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  • 17 September
    Industry NewsNew pet food subscription service launches in the UK

    New pet food subscription service launches in the UK

    A new pet food subscription service designed for dogs has launched in the UK.  The products provide “all daily recommended calories covered, as calculated through a nutritional consultation” In addition, the pet food is sustainable made entirely from human-grade ingredients grown or raised on sustainable and ethical farms in the…

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  • 11 September
    FeaturesThe future of pet retailing

    The future of pet retailing

    Following a survey of our members, we have a clear picture of the impact of Covid-19 on the pet food industry to this point. Initially, sales in pet food peaked. People were stockpiling other essential items, and this was extended to pet food. This was followed by a small trough…

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