Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2025 -14 MayManufacturers
Cotswold Raw gains UK Pet Food approval
Cotswold Raw has announced that it has officially achieved approval under UK Pet Food’s Raw Standard Scheme. The scheme was developed by UK Pet Food and KIWA alongside the government regulatory bodies DEFRA and the FSA. The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety.…
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13 MayManufacturers
WHM Pet Group and Wildlife World agree distribution partnership
WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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12 MayRetailers
Bella and Duke launches limited edition Wagyu Beef meal
Bella and Duke has announced the launch of its limited edition Wagyu Beef meal. The limited edition gourmet meal for dogs is crafted with 80% high-welfare Wagyu beef, packed with a curated selection of seasonal vegetables and hand-picked superfoods to support digestion, immune strength, coat condition, and energy levels —…
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8 MayBusiness
Prefera Petfood acquires The Pack
Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…
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Apr- 2025 -16 AprilRetailers
Lily’s Kitchen launches new supplement range
B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…
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14 AprilIndustry News
Petchef launches Greece’s first freshly cooked renal support recipe for dogs
Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a groundbreaking, vet-formulated meal designed specifically for dogs suffering from Chronic Kidney Disease (CKD), a condition that affects nearly one in 10 senior dogs worldwide. Developed in collaboration with veterinary nutritionists…
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14 AprilRetailers
Purina Pro Plan and ATP Tour sign multi-year partnership
Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…
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10 AprilRegulation
Responsible breeders priced out, says Puppies.co.uk
Puppies.co.uk has said that responsible breeders are being priced out of the market with some breeders reporting that local council licensing fees have risen by up to 25%. A survey from the company has found that breeding costs now range from £3,000 to over £12,000 per litter. Some of the…
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9 AprilFeatures
Lab grown meat vs real meat: The future of pet food
On 7 February 2025 Meatly became the first company in the world to supply cultivated meat for pet food on sale. Produced in collaboration with plant-based dog food brand The Pack, a limited-release of ‘Chick Bites’ is now on sale at Pets at Home Brentford, London. Chick Bites aims to…
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9 AprilRetailers
The Nutriment Company acquires Bulmer Pet Foods
The Nutriment Company (TNC) has announced the acquisition of UK raw pet food brand Bulmer Pet Foods, following a strong Q1. This marks the group’s fifth acquisition in 2025. With Bulmer Pet Foods, TNC is bringing a team with over two decades of expertise, having built a reputation for offering…
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