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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jan- 2025 -
    22 January
    CharitiesBuddy Bites partners with Edinburgh Dog and Cat Home

    Buddy Bites partners with Edinburgh Dog and Cat Home

    Pet food brand Buddy Bites has announced its partnership with The Edinburgh Dog and Cat Home. The first UK partnership for the pet food brand, having just reached the UK shores after four years supporting shelters in Asia, Buddy Bites’ mission is to give back to the dog community and…

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  • 20 January
    RetailersAlphaPet Ventures acquires JR Pet Products

    AlphaPet Ventures acquires JR Pet Products

    AlphaPet Ventures, Europe’s digital brand platform for premium pet food, has acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. The acquisition marks another significant milestone in AlphaPet’s successful buy and build strategy and strengthens its footprint in the UK market. AlphaPet…

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  • 16 January
    ManufacturersBeneo launches its low-glycaemic syrup for nutritious pet food

    Beneo launches its low-glycaemic syrup for nutritious pet food

    Beneo, manufacturers of functional ingredients, has introduced its low-glycaemic syrup BeneoCarb S for pet food applications, including semi-moist and moist products or snacks. Derived from sugar beet, this syrup offers producers a natural alternative to traditional ingredients such as glucose syrup or caramel. The group said pet owners are increasingly…

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  • 15 January
    ManufacturersPet probiotic market to be worth $7.1bn by 2031

    Pet probiotic market to be worth $7.1bn by 2031

    The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote…

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  • 14 January
    ManufacturersTNC expands in UK with Dog’s Butcher acquisition

    TNC expands in UK with Dog’s Butcher acquisition

    Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…

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  • 13 January
    Pet OwnersOver 70% of pets are fed one type of food daily

    Over 70% of pets are fed one type of food daily

    Over 70% of Brits are feeding their pets just one type of food daily according to data from Harringtons. Owners are worried about changing their pets’ diet in case it causes potential side effects or impacts their happiness, such as causing an upset stomach (24%). Despite these worries, over a…

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  • 10 January
    ManufacturersCountrywide launches new bird range packaging designs

    Countrywide launches new bird range packaging designs

    Countrywide Bird Food has launched some new designs for its wild bird, aviary and pigeon ranges. The new designs also include some exciting new small and medium bags of wild bird and aviary mixes and straights. The expanded range of wild bird food features eight wild bird mixes in 1.7kg…

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  • 8 January
    RetailersMersey Raw launches new packaging

    Mersey Raw launches new packaging

    Raw pet food business, Mersey Raw that has seen an impressive 300% growth rate in its first two years of business hitting £1m worth of sales, has recently undergone a major re-brand and re-design of its packaging as part of its strategy to focus on the retail side of the…

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  • 7 January
    RetailersIPN celebrates waste diversion milestone

    IPN celebrates waste diversion milestone

    Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…

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  • 6 January
    RetailersNaturaw raises funds for further growth

    Naturaw raises funds for further growth

    Yorkshire-based raw pet food company Naturaw Pet Food has secured a six-figure growth funding package from NPIF II – Mercia Debt Finance, which is managed by Mercia Debt as part of the Northern Powerhouse Investment Fund II (NPIF II). The funding will enable Naturaw Pet Food to continue its rapid…

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