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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jan- 2021 -
    25 January
    FeaturesThe pet food market: A year in review

    The pet food market: A year in review

    2020 has been an exceptionally troubling and unsettling year all around the world.  The global coronavirus pandemic has profoundly affected individuals, families and businesses and continues to do so as we move into 2021.   Many industry and market sectors have been affected as lockdowns were imposed, lifted and reinstated.  As…

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  • 22 January
    BusinessNatural Cornish Pet goes wholesale

    Natural Cornish Pet goes wholesale

    Natural Cornish Pet, the retail side of Doggy Day Care Cornwall based in St Erth, Cornwall is now turning part of its thriving business into a wholesale operation. Specialising in natural pet foods, treats and quality pet accessories, Natural Cornish Pet has increased its online turnover by 164% during the…

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  • 22 January
    ManufacturersDemand for quality pet food on the rise, says European Freeze Dry

    Demand for quality pet food on the rise, says European Freeze Dry

    A surge in pet ownership has led to more owners demanding quality pet food, developers at European Freeze Dry reveal.  According to the company, customers are turning in large numbers from standard pet food ingredients to alternatives such as the seafood hoki.  Sarah Lacey, who leads the pet food development…

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  • 18 January
    BusinessLily’s Kitchen expands into China with new distribution deal

    Lily’s Kitchen expands into China with new distribution deal

    Lily’s Kitchen is now available to clients across China thanks to a major distribution agreement with specialists Penefit International. Already the UK’s fastest-growing pet food brand, Lily’s Kitchen is targeting China’s rapidly growing five-billion-dollar pet food market, using the “word-of-mouth power of social media” with platforms such as WeChat to…

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  • 15 January
    ManufacturersMondi launches new paper-based bags for Interquell

    Mondi launches new paper-based bags for Interquell

    Mondi has announced it will be launching two new paper-based bags for pet food producer Interquell. The global packaging and paper company offers a range of sustainable packaging solutions for customers. The pet food manufacturer has asked the brand to create two sizes of paper-based packaging bags with a functional…

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  • 14 January
    ManufacturersPFMA to launch programme for raw pet food production

    PFMA to launch programme for raw pet food production

    The Pet Food Manufacturers’ Association (PFMA) has reported it is in the final stages of “completing a brand-new, world-leading certification scheme for commercial raw producers.” The scheme coordinated by independent providers – KIWA, is designed to be an extra tool to support the safe production of raw pet food.  PFMA…

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  • 14 January
    RetailingThe Pack launches new plant-based dog food

    The Pack launches new plant-based dog food

    The Pack has announced it plans to launch a new range of plant-based dog food early this year, having successfully closed a pre-seed investment round. The food technology start up’s range will consist of three different flavoured plant-based wet foods for dogs which have been formulated by food scientists, pet…

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  • 13 January
    CelebritiesBarking Heads appoints Dr Scott Miller as brand ambassador

    Barking Heads appoints Dr Scott Miller as brand ambassador

    Barking Heads has signed TV vet, Dr Scott Miller, as its pet food brand’s in-house expert and brand ambassador. The Australian born vet and author is currently the resident Vet on ITV flagship show, This Morning, giving advice to viewers in the studio and presenting live and recorded animal items…

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  • 13 January
    CharitiesWood Green and Burgess Pet Care announce partnership for 2021

    Wood Green and Burgess Pet Care announce partnership for 2021

    Animal charity Wood Green has once again partnered with Burgess Pet Care to help feed pets in need.  The partnership between Burgess Pet Care and Wood Green fist began in 2009 and has now been confirmed again for 2021.  The charity has also announced it has become a member of…

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  • 12 January
    RetailersVital expands frozen range with Nutriment

    Vital expands frozen range with Nutriment

    Vital Pet Group has announced it is now stocking the popular range of frozen raw pet food from Nutriment.  With a number of strong drivers affecting the market, Vital said the decision was made as the products fit both with the natural category and with trends on humanisation of pets. …

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