The product has been specifically designed to use as a training treat, with a low fat and calorie formula that’s suitable for all life stages three months plus, as well as dogs suffering from pancreatitis.
In addition, the product is “gently baked to a soft bite which makes them safe for puppies with more delicate teeth or older dogs”.
The treats are baked by the ethically certified B Corporation company in the UK in eco-ovens using responsibly sourced ingredients and served in 100% plastic-free bags that are compostable to avoid landfill.
Softies are available in two flavours ‘Plant Powered’, which is meat-free and also ‘Chicken and Duck’, which contains British Free Run chicken.
Aneisha Soobroyen, founder of Scrumbles said: “Right now there are more pups than ever out there, who will all be in need of some tasty training treats.
“We wanted to create something soft, yummy and healthy to be used as guilt-free rewards. Our softies are the perfect balance, and our chief-taster Smudge is already a huge fan.”