The packaging which aims to “celebrate the relationship between dog owners and their pets” is based on dog portraits of some of the most loved dog breeds in the United Kingdom.
The unveiling took place at the beginning of February when the new brand packaging became available to the general public through wholesale and retail channels.
The new Nature’s Harvest rebrand “covers 11 hypoallergenic, wheat-gluten and grain-free wet dog food products across all life stages and includes nine air-dried hypoallergenic treat products”.
According to the company, “every effort has been made to make the packaging as clear and easily identifiable to the consumer as possible”.
QR codes have also been featured on the packaging allowing “consumers to scan and access further information on Nature’s Harvest web pages including recipe formulation and feeding guidelines specific to each product”.
Chieko Chester, CEO Judge’s Choice Petfood Ltd, owner of Nature’s Harvest said: “This brand re-design has been a labour of love with each member of my business choosing the dog portraits they wanted to see on the Nature’s Harvest packaging.
“I’m immensely proud of what we have created as a business community and the clarity of the pack design, with the added element of the QR code for these requiring more information.”