Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2021 -2 NovemberFeatures
Dogs go vegan: The plant-based diet and the pet food industry
It goes without saying that a plant-based diet has become conventional in society. From 2010 to 2020 the vegan population in the UK increased by 350% after it became clear that action needed to be taken against climate change. In fact, pet food manufacturer Percuro mentions that ‘eating a plant-based…
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Oct- 2021 -29 OctoberRetailers
Burns Pet Nutrition to launch new TV campaign
Burns Pet Nutrition has revealed it is set to launch a new national TV and digital advertising campaign, across Sky and ITV. The campaign will air during ITV’s The Pet Show, hosted by Dermot O’Leary and Joanna Page. The initiative is being launched to help educate new dog owners about…
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21 OctoberRetailers
Bella and Duke launches Christmas range
Pet food subscription company Bella and Duke has announced the launch of a new Christmas range from 1 November 2021. The new festive range features the limited-edition turkey and cranberry meal as well as an advent calendar which includes chicken coins, chicken snowdrops, duck snowdrops and turkey stars. Mark Scott,…
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18 OctoberPet Owners
Nood to make UK debut this autumn
Pet food brand Nood has announced the launch of its UK debut this October in partnership with Tesco. Nood was founded in New Zealand in 2019 by Alistair King in partnership with ZURU founder and retail brand builder Nick Mowbray. According to the brand, it is set to offer dishes…
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18 OctoberManufacturers
Percuro Primal Pet Food secures funding from Coventry University
Percuro Primal Pet Food has revealed that it has secured funding from the European Regional Development Fund through the ‘Proof-of-Concept’ programme, which is delivered by Coventry University. The funding enabled the group to carry out a “full feasibility study” that helped to establish market demand for the product through consumer…
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8 OctoberManufacturers
Mondi launches RetortPouch Recyclable packaging
Mondi has added to its range of sustainable pet food and food packaging solutions with the launch of RetortPouch Recyclable. The new pouch will replace the multi-layer and non recyclable packaging for a range of food and wet pet food products. The new mono-material retort packaging is fully recyclable, offering…
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5 OctoberManufacturers
Inspired Pet Nutrition appoints new head of marketing
Pet food manufacturer Inspired Pet Nutrition (IPN) has appointed Will Bushell to the newly created post of head of marketing – Dog. Bushell joins following an 11-year career with L’Oréal where he held a range of senior marketing roles, culminating as UKI marketing director of Kiehl’s in the group’s luxury…
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Sep- 2021 -30 SeptemberManufacturers
Champion Petfoods enters five-year pet nutrition research collaboration
Champion Petfoods has announced a five-year collaboration with the University of Guelph, Ontario, one of the world’s leading institutions in the veterinary field. The brand said it has issued a five-year grant to advance the study of pet food nutrition and train the next generation of “scientific leaders” in the…
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30 SeptemberFeatures
Using Natural Antioxidants Effectively
The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. According to Innova data, the EMENA…
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28 SeptemberFeatures
Sonic branding in the pet industry
Since the start of the pandemic pet ownership across the UK has increased dramatically, with a massive 76 per cent of Millennials now owning pets, according to a recent survey by YPulse. With the largest majority of the largest generation alive now owning pets in their home, it’s no surprise…
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