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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Sep- 2021 -
    14 September
    ManufacturersPFMA adds Pets at Home as its first Associate Member

    PFMA adds Pets at Home as its first Associate Member

    The Pet Food Manufacturers’ Association (PFMA) has announced Pets at Home as its founding Associate Member. PFMA is the active hub for pet food manufacturers and suppliers to network and engage in areas of mutual interest. As part of the package PFMA offers expertise in nutrition and provides specialist training…

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  • 14 September
    Industry NewsNaturo Natural Pet Food announces partnership with Sarda In

    Naturo Natural Pet Food announces partnership with Sarda In

    Naturo Natural Pet Food, owned by Northern Ireland based Mackle Petfoods, and the life-saving search and rescue dog charity, Sarda In have announced a new year-long partnership.  Sarda In, which featured on BBC Series ‘The Search’, is run by volunteers called upon to assist with searches for missing people in…

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  • 6 September
    Industry NewsMars Petcare to remove plastic from multipacks

    Mars Petcare to remove plastic from multipacks

    Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK.  The new packaging will be widely available in stores from 11 September 2021.  The move has been made with the aim to see…

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  • 2 September
    ManufacturersHownd secures £250k investment

    Hownd secures £250k investment

    Hownd, which specialises in ethical pet grooming and feeding products, has secured a £250,000 investment in a bid to help expand its product range and enter new markets.  According to the group, the funding from Growth Lending will also enable it to increase its direct sales to customers, alongside sales…

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  • Aug- 2021 -
    26 August
    ManufacturersIrish pet retailer creates 20 jobs

    Irish pet retailer creates 20 jobs

    Petmaina, an Irish owned pet-retailer, has announced plans to create 20 new jobs in the Northwest of the country.  The new recruitment drive comes as the pet store announced that two new stores will open later in 2021 located at Centre Point Retail Park in Roscommon Town and Westpoint Shopping…

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  • 25 August
    ManufacturersPooch & Mutt launches new ‘low fat’ food for dogs

    Pooch & Mutt launches new ‘low fat’ food for dogs

    Pooch and Mutt, a British pet food brand, has introduced a new flavour to its grain-free wet dog food range, targeted at dogs with sensitive digestion and gastrointestinal disease. The new ‘fish, potato and pea complete wet food’ recipe aims to cater to dogs that are “overweight” or suffer from…

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  • 23 August
    FeaturesThe effects of Brexit on the pet industry

    The effects of Brexit on the pet industry

    Brexit has caused issues and complications for many industries in the UK and the pet industry is no exception. Many pet food brands rely on international trading, and Natures Menu has experienced huge setbacks in this area since Brexit – we’ve found it’s now easier to supply to Dubai than…

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  • 18 August
    ManufacturersBern Pet Foods launches new ACANA dog treats to UK market

    Bern Pet Foods launches new ACANA dog treats to UK market

    Bern Pet Foods, a UK-based pet food distributor, has announced plans to introduce ACANA ‘high-protein dog treats’ to the UK and Irish market.  The new treats, which are manufactured by Canadian pet food brand Champion Pet foods, feature liver as the “number one ingredient”.  In addition, 85% of total protein…

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  • 13 August
    ManufacturersPets Corner announces launch of Yora cat kibble

    Pets Corner announces launch of Yora cat kibble

    Pets Corner has announced that Yora, an insect-protein pet food, has launched a new kibble for cats, which is available in its stores.  Yora is made with natural insect protein, which the group said is the “most digestible” and “sustainable” form of protein available.  This new recipe includes herbs and…

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  • 11 August
    ManufacturersScrumbles confirms return of pet advent calendars

    Scrumbles confirms return of pet advent calendars

    Scrumbles, a pet food brand, has announced the return of its Christmas advent calendars for cats and dogs. The product, which first launched in 2019, offers ‘mini versions’ of its treats that are hand-baked in small batches in eco-ovens with all-natural ingredients and no added sugar or salt.  Scrumbles, which…

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