The acquisition of PFUK is the start of an “ambitious” growth strategy, which will see IPN build scale and internationalise over the coming years.
Completion of the transaction is subject to conditions, and it is expected that the transaction will be completed in the coming weeks.
James Lawson, CEO of IPN, said: “This acquisition is consistent with our vision to create a unique portfolio of loved and sustainable pet care brands helping make quality pet care affordable and accessible to all.
“We are impressed by the great progress of PFUK in recent years and we look forward to welcoming the team and further supporting the company to continue to grow.”
Rory Gibbs, director, Piper Investment, said: “We are very proud of the team we helped to build at Pet Food UK. Through our partnership with them we were able to deliver significant growth, doubling sales and developing the brand into a digital first business. At investment only 10% of sales in the UK came from digital channels.
“We are delighted to see Pet Food UK join IPN, who share its values and commitment to the high-standards of product quality, innovation and sustainability, and we know the company and its brands will continue to flourish under their ownership.”