Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2023 -17 MarchRetailers
Webbox Pet Food partners with Puss in Boots: The Last Wish
Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish. As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.…
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16 MarchRetailers
Aldi UK’s top selling own-brand pet food, says Kantar
Aldi’s own-brand pet food has been revealed as the UK’s top seller, with sales up 50%, according to a new survey by Kantar. The data suggests that shoppers are switching more of their pet care spending to Aldi than any other supermarket, as “cash-conscious” Brits seek out better value pet…
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13 MarchAppointment
Instinct Raw Pet Food appoints new CEO
The raw pet food-maker Instinct has appointed Gordan Dumesich as its new CEO, following the promotion of former CEO Neil Thompsin to the role of chairman. Dumesich was previously chief growth and marketing officer at Instinct. Instinct said that over the last four years, Dumesich has built a “highly cohesive”…
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13 MarchManufacturers
Scrumbles secures £6m investment from BGF
Natural pet food brand Scrumbles has secured a £6m investment from capital investment firm BGF. Founded in 2018 and based in London, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through a range of high quality, natural recipes. The company has achieved significant growth to date,…
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10 MarchManufacturers
Natures Menu launches Raw Made Convenient products
Raw pet food brand Natures Menu has announced the launch of Raw Made Convenient, a packaging refresh of its raw products. Natures Menu is among the leading companies dominating the raw feeding industry, which saw a 15% growth in 2022. Based in Norfolk, the company’s mission is to provide the…
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8 MarchIndustry News
Pet food manufacturer Rawgeous sponsors champions at Crufts
Rawgeous Pet Food is sponsoring World Dog Agility Champion, Katrina Hands and her son Blair for Crufts. This year the international dog show will take place from 9 to 12 March and both Hands and Blair are participating with their dogs, Sizzle and Rapid. This time, though, something is different:…
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8 MarchManufacturers
Duerr’s and Sons secures new listing in Morrison’s for its ‘Peamutt Butter’
Duerr’s and Sons has secured a new listing in Morrison’s stores for its newly rebranded pet treat ‘Peamutt Butter’. The new-look packaging will hit Morrison’s shelves across the UK for the first time this month under an introductory promotional offer in March. The Manchester-based company said that the pet treat…
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7 MarchIndustry News
Fish4Pets announces new management appointments
Fish-based pet food supplies, Fish4Pets, has announced that CEO Graham Smith has retired and Sarah Fowler has taken over his role from 1 March. Fowler has previously worked as commercial director with Vital Pet Products, and joined Fish4Pets five years ago as sales director. In addition to Fowler’s promotion, Simon Nagle…
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2 MarchIndustry News
Vale Pet Food introduces new raw food packaging
Leicestershire-based pet food business Vale Pet Foods will launch its new packaging for its raw food range at Crufts, which takes place at the NEC Birmingham from 9-12 of March. The new packaging will come in recyclable plastic 1 kg tubs with cardboard sleeves and the range will include a…
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1 MarchManufacturers
Voff Premium Pet Food appoints new CEO
Voff Premium Pet Food has announced the appointment of Anders Kristiansen as its new CEO. Kristiansen succeeds Mårten Bernow who has held the position as CEO at Voff since 2019 and has decided to step down. Most recently he served as CEO of the global fashion brand Esprit, and before…
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