Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Feb- 2024 -

26 February

Veterinary

MyPetsVet launches new website

MyPetsVet has announced the launch of its new website, designed to significantly reduce the cost for pet owners of managing the health of their pets. The site aims to ensure that the cost of brand-name medications will be significantly lower than those offered by local veterinary practices, making it “more…
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23 February

Retailers

Essential Foods appoints new CEO

Pet food company Essential Foods has appointed David Elsass as its new CEO. Elsass will work closely with founder Christian Degner-Elsner to raise awareness of the brand in several major European markets to the same level as its “most successful” markets in Denmark, the UK and Japan. Elsass is known…
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21 February

Retailers

Healthy Pet Store appoints new store manager

Southampton pet food and accessories retailer Healthy Pet Store has promoted Hannah Crewe to store manager. Established in 2014, Healthy Pet Store is an independent retailer selling a wide range of raw pet food, training gear and functional toys. Crewe, previously assistant store manager, will take on a “strategic” role…
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14 February

Features

CARNILOVE True Fresh Cat food made with only fresh meat emerges as standout product

In the highly competitive market of cat food, CARNILOVE True Fresh Cat, distributed by BSB Products Ltd, has emerged as a standout product. CARNILOVE True Fresh Cat is made using only the freshest ingredients in its manufacturing process. Unlike many other brands that rely on processed or frozen ingredients, Carnilove…
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12 February

Retailers

Eden launches The Gourmet Range

Eden Holistic Pet Foods has launched The Gourmet Range. The new range features luxury gourmet ingredients and will be added to Eden’s existing wet food line. The Gourmet Range uses a “pioneering” cooking process, researched and developed by “innovative” pet food experts to produce a “high percentage of highly digestible…
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9 February

Charities

PIF calls for donations to support Ukrainian pets

The Pet Industry Federation (PIF) is calling on pet businesses to once again donate crucial pet supplies to the abandoned pets in Ukraine. As part of the ‘Save the Pets of Ukraine’ project. UK pet businesses are being asked if they can donate items. PIF is looking for items such…
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8 February

Business

Demand remains for healthy pet food despite inflation, study finds

Owners continue to want “quality”, “nutritional” and “healthy” food for their pets despite inflation and price increases on pet food, according to a new research by market research agency FMCG Gurus, on behalf of Beneo. The new global survey has been conducted with 2,500 dog and cat owners in the…
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6 February

Manufacturers

Vafo Group acquires Dagsmark Petfood

European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…
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Jan- 2024 -

31 January

Regulation

Marleybones secures listing with Whole Foods Market

Pet food subscription startup Marleybones has secured a listing with Whole Foods Market. From 1 February, Marleybones’ pantry, fresh dog food, gourmet treats and health boosting toppers, will be available in Whole Foods Market. The women-founded, dog-centred brand features “fresh”, shelf-stable meals that are steam-cooked to retain all their “natural…
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30 January

Retailers

Pets Choice invests £500k on new packaging

Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals. As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising…
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