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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jun- 2024 -
    24 June
    RetailersPurina tops online visibility table, Salience finds

    Purina tops online visibility table, Salience finds

    Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…

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  • 21 June
    RetailersIQI appoints new sales director for Europe

    IQI appoints new sales director for Europe

    IQI Trusted Petfood Ingredients has announced the appointment of Arjan van Waes as its new sales director Europe. Having joined IQI on 1 June, Waes will be responsible for managing and growing IQI’s business in Europe. His appointment demonstrates IQI’s ambition to expand the company’s strong position in Europe. Waes…

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  • 17 June
    RetailersEden Holistic Pet Foods expands sales team

    Eden Holistic Pet Foods expands sales team

    Eden Holistic Pet Foods, a provider of premium pet nutrition, has announced the addition of two new field sales representatives to its team. Angela Barrett, the current field sales representative, will be joined by two new team members Joanne Taylor and Gill McKenna to expand the company’s sales pawprint and…

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  • 17 June
    ManufacturersKennelpak expands Diamond Pet Foods partnership to include Diamond Naturals range

    Kennelpak expands Diamond Pet Foods partnership to include Diamond Naturals range

    This latest announcement taps into the thriving natural pet food market, introducing Diamond Naturals uncompromising quality and performance to the UK. By adding Diamond Naturals to Kennelpak’s carefully curated portfolio, this new range, along with Taste of the Wild, will serve the premium and quality natural pet food market and…

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  • 14 June
    RetailersGlobal D2C pet food market demand to rise 20.6%

    Global D2C pet food market demand to rise 20.6%

    The global direct-to-customer pet food market demand is projected to rise at a CAGR of 20.6% in the next ten years, according to data from Fact.MR. Furthermore, the market is projected to reach $2.8bn (£2.21bn) in 2024 before the huge expected growth. While established players in the pet food market…

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  • 13 June
    BusinessBiomega unveils ESG report for 2023

    Biomega unveils ESG report for 2023

    Biomega has unveiled its ESG report for 2023 and outlined its climate goals for 2026. As part of its Life Conquer project, the company has pledged to reduce greenhouse gas emissions by 1,600 tonnes of CO2 equivalent per year. It has also pledged to save 30,000 tonnes per year of…

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  • 12 June
    ManufacturersNew pet food brand Tilly and Ted launches

    New pet food brand Tilly and Ted launches

    New pet food brand Tilly and Ted has announced its launch with a number of products aimed at millennial pet owners. The company stated that its products have high meat content as well as super foods and prebiotics. The range is only available in Asda and includes wet and dry…

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  • May- 2024 -
    16 May
    RetailersBella and Duke calls for clearer pet food labelling standards

    Bella and Duke calls for clearer pet food labelling standards

    Pet food and wellbeing company Bella and Duke is calling upon those in the pet food industry to be clearer about what goes into pet food. The call comes after research found three quarters (74%) of pet owners don’t know what ingredients are in the food they feed their pets…

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  • 10 May
    RetailersHill’s Pet Nutrition profits rise to $199m

    Hill’s Pet Nutrition profits rise to $199m

    Hill’s Pet Nutrition has reported a 9% increase in profits to $199m (£158.7m) for the three months ending 31 March 2024. The pet food company also made up 22% of the parent company Colgate-Palmolive’s sales growth in the first quarter of 2024. Additionally, Colgate’s pet division recorded net sales of…

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  • 10 May
    RetailersKennelpak partners with Primal Pet Group

    Kennelpak partners with Primal Pet Group

    Kennelpak, the pet specialist wholesaler, brand owner and distributor, has announced an exclusive distributor partnership with leading US-based pet foods and treat manufacturer, Primal Pet Group, to supply two new brands for the UK’s fast-growing natural occupier dog chew category.Bringing together two pioneers and leaders in the thriving yak chew…

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