Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2016 -22 FebruaryIndustry News
Lily’s Kitchen relaunches dry dog food range
In March 2016, British pet food brand, Lily’s Kitchen, will re-launch its popular dry dog food range. The products will feature updated packaging and new recipes with a host of extra health benefits. The ‘With Goodness Comes Greatness’ campaign launches at trade show PATS Sandown and is designed to educate consumers on everyday…
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19 FebruaryIndustry News
SureFlap® unveils new SureFeed® Sealed Pet Bowl
Award winning pet product specialist SureFlap® has revealed its latest feeder. The SureFeed® Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl. The lid then closes onto the sealed bowl when the pet moves away after eating. Suitable for use with wet and dry…
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19 FebruaryCurrent Affairs
ROYAL CANIN® and Guide Dogs reveal new alliance
ROYAL CANIN® and The Guide Dogs charity has announced a new partnership. The decision was taken by Guide Dogs after a careful review of its approach to ensuring that the 8,000 guide dogs that the charity is responsible for feeding get the right nutrition. The pet food company will supply…
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18 FebruaryCurrent Affairs
Pets Choice Ltd team up with Earl Transport
Pets Choice Ltd has teamed up with local haulage company, Earl Transport Ltd, to promote its portfolio of brands. The pet food manufacturer known for brands Webbox, Goodwyns and Davies has commissioned a number of new trailer designs which will be seen on ten of Earl Transport’s fleet. Julie Butcher,…
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12 FebruaryManufacturers
Fold Hill Foods Ltd buys Pointer Pet Products
Pet food manufacturer Fold Hill Foods Ltd has completed its acquisition of the baked dog food company, Pointer Pet Products Ltd. South Yorkshire-based company Pointer Pet Products, has expanded its product range in recent years to include a wide range of baked dog biscuit snacks and complimentary treats. Pointer produces traditional ‘single layer’ dog biscuit alongside…
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5 FebruaryCurrent Affairs
What’s hot in pet food? Euromonitor’s predictions for 2016
Market intelligence firm, Euromonitor International, has released pet food predictions for 2016. In a recent opinion piece, Paula Flores, Euromonitor International’s head of pet care research, foretells an ongoing increase in ‘pet humanisation’. Flores says the growing trend to treat pets as children has led to an increase in expenditure…
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4 FebruaryProducts
The key to the perfect pet app
Big Orange Software (www.bigorangesoftware.com) has released information on creating a perfect pet app. Expert James Tee explains: “Demand for pet care is currently huge and will continue to be for the foreseeable future. Today all pets are considered as valued members of the family which is reflected by the significant rise of…
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3 FebruaryCurrent Affairs
Purina launches gourmet soup for cats
Nestlé Purina’s luxury cat food brand Purina GOURMET® is increasing its range of products for 2016. New additions include GOURMET Soup and continued developments to the GOURMET Mon Petit and Gold ranges. Mark Zaki, PURINA GOURMET senior brand manager, commented: “We are particularly excited about the launch of Gourmet Soup, which responds to a…
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1 FebruaryCurrent Affairs
Increased humanisation towards pets drives the pet food market
Factors such as increased pet population and the humanisation of pets has lead to major growth in the pet food market, according to a new report by Daedal Research. ‘Global Pet Food Market: Trends & Opportunities (2015 Edition)’ gives a detailed analysis of growth, market share and economic impact of…
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Jan- 2016 -26 JanuaryIndustry News
Lily’s Kitchen celebrates Queen’s 90th birthday
British pet food producer, Lily’s Kitchen, is celebrating the Queen’s 90th birthday in a unique way. The company is launching Coronation Chicken, a limited edition recipe for dogs, available this spring and summer. The new product uses natural ingredients, including freshly prepared chicken, cranberries, apricots and squash, warmed by a pinch of…
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