Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2024 -1 OctoberManufacturers
Brit launches new line of natural vitamin tablets
Pet food producer Brit has announced the launch of a new line of natural vitamin tablets. With the new tablets, Brit is expanding on its line of chewable vitamins, which aim to deliver supplemental nutrition during the most common health problems while also providing effective prevention. All the vitamin tablets…
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Sep- 2024 -26 SeptemberManufacturers
Webbox launches 2024 pet advent calendars
Webbox has announced the launch of its new pet advent calendars for 2024 each containing 24 treats. The advent calendar for dogs has been crafted with a dog-friendly alternative to chocolate so dogs and puppies over three months old can enjoy the countdown to Christmas. The equivalent for cats offers…
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26 SeptemberRetailers
Wilson Pet Food unveils rebrand and new product launches following 300k investment
Scottish pet food manufacturer Wilson Pet Food has unveiled a full rebrand and launched new products across its range of natural meals and treats for dogs following a 300k investment. The group will fully unveil the brand’s new look at PATS, where it will also announce over thirty new products…
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24 SeptemberManufacturers
Boost Pet Food reaches 200 UK supermarkets
Boost Pet Food has revealed that it has reached 200 supermarkets in the UK after launching online in May 2023. The company now sells its products with major retailers including Sainsburys, Tesco, and Marks and Spencer. Boost offers products such as Tender Beef Meatballs 400g and Hearty Meat Feast with…
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20 SeptemberRetailers
Tuggs secures £1.1m funding
UK insect-based dog food brand Tuggs has secured £1.1m funding from a range of institutional investors after tripling its revenues in the last nine months. The pre-seed of £1.1m secured earlier this year has contributed to key business developments over the last five months including team hiring, product development and…
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19 SeptemberRetailers
Purina invests £150m in Wisbech factory upgrade
UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The factory, which Purina has owned for more than 25 years since 1998, produces more than a billion wet pet food meals a year and has started a multi-million-pound upgrade of…
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17 SeptemberFeatures
Elevating Pet Nutrition with Naturo
As the UK’s leading natural wet dog food brand*, Naturo Natural Pet Foods has become synonymous with premium, wholesome pet nutrition. Since its inception in 2010, Naturo, a part of the family-owned Mackle Petfoods, has been committed to providing quality, health, and sustainability. With over 50 years of experience in…
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16 SeptemberRetailers
Butternut Box raises £280m in latest fundraising round
Butternut Box, the UK-based fresh dog food company known for its innovative approach to pet food, has raised £280m in its latest fundraising round from new investor General Atlantic, a global growth equity firm. Existing investor L Catterton, a global consumer-focused investment firm, also participated in the round, helping to…
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11 SeptemberRetailers
Wagg to launch limited-edition dessert flavoured dog treats
UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs. The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…
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9 SeptemberRetailers
Mersey Raw plans to expands retail operations
Liverpool-based pet food company specialising in the raw diet Mersey Raw has announced plans today to expand its operations in the retail sector. The news comes on the back of the company’s founder, Ben McIntyre, being nominated for the Entrepreneur of the Year award at the Entrepreneurs Awards organised by…
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