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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Apr- 2017 -
    1 April
    Current AffairsBurns

    Admin Jobs for Top Dogs! Burns Pet Nutrition Hires Man’s Best Friend

    Burns Pet Nutrition, a family company in Wales that makes specialist foods designed for the health and wellbeing of pets, has taken a remarkable and potentially significant step towards animal equality by employing three dogs into administration roles at the company’s head office in Kidwelly, West Wales. Sally the Golden…

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  • Mar- 2017 -
    31 March
    Current AffairsPFMA, pet

    12 million UK households have a pet, says new PFMA report

    There are 54 million pets in the UK, reveals The Pet Food Manufacturers’ Association (PFMA). The organisation’s new Pet Data Report found that 33 million fish and 21 million non-aquatic pets are kept throughout the country. Overall, 12 million (44 percent) of UK households have a pet.  The report discovered an increase in the UK’s cat population.…

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  • 31 March
    Current Affairspet cat

    Growing numbers of men keep cats as pets

    Growing number of men in the UK are opting for cat ownership, reveal new statistics from the Pet Food Manufacturers’ Association (PFMA). The UK’s cat population has risen 500,000 to stand at eight million. The new Pet Data Report discovered that the number of cat-owning households has risen from 17.1 percent (4.8m) in 2016…

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  • 29 March
    Current AffairsLittle BigPaw

    Little BigPaw launches premium complete wet food for dogs

    UK pet food brand, Little BigPaw has launched a brand new, premium complete wet food for dogs. In March 2017, the company also exhibiting for the first time at both Crufts and PATS Sandown. PATS Sandown was a busy and extremely positive couple of days for the Little BigPaw, who…

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  • 27 March
    Current AffairsFold Hill

    Fold Hill Foods invests in apprenticeships

    Experienced staff at the family-run pet food manufacturer Fold Hill Foods Ltd have been enhancing their skills. Employees based at Old Leake, near Boston in Lincolnshire, recently completed a 12-month bespoke training programme focused on Business Improvement Techniques (BIT). The Level 2 Apprenticeships, delivered by leading independent training provider, Skills…

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  • 23 March
    Industry NewsEukanuba launches new pet food

    Eukanuba launches new pet food

    Eukanuba has launched a new pet food, NaturePlus+. NaturePlus+ aims to provide dogs with a complete and balanced meal, with nutrition to suit each life stage from puppy to adult. NaturePlus+ has a high level of animal protein from natural human grade New Zealand lamb. Celine Gustin, senior marketing manager, at Eukanuba…

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  • 23 March
    Current AffairsSARVAL announces £8m expansion

    SARVAL announces £8m expansion

    SARVAL has announced a major upgrade project to its animal by-product (ABP) processing facility in Nottingham. The £8m investment will see a purpose-built centre constructed to house dedicated processing equipment for specialist poultry products. The new lines will utilise the latest technology to process up to 3,000 tonnes of poultry…

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  • 21 March
    Current AffairsNatures Menu

    Freezer giveaway at PATS with Natures Menu

    Raw pet food expert, Natures Menu, is giving away exclusive free freezers worth £495 at the PATS Sandown trade show in Surrey. Retailers simply have to visit the Natures Menu stand to place an order worth £250 or more to qualify for a free freezer delivered alongside their order. Not…

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  • 20 March
    ProductsNatures Menu, dogs

    Natures Menu launches new Mighty Mixers

    Natures Menu has announced the launch of two new Mighty Mixers following the company’s successful sponsorship of Crufts 2017. This latest addition to the Natures Menu portfolio includes two new flavours of Turkey & Oats and Salmon & Potato, available to trade from 1st April at a RRP £7.95 each.…

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  • 15 March
    Current AffairsBenyfit Natural celebrates Belle Howlett’s Crufts success

    Benyfit Natural celebrates Belle Howlett’s Crufts success

    Belle Howlett and her four-year-old border collie, Ami, have been awarded YKC Jumping Dog of the Year at Crufts for the second year running. Belle has been competing with the Young Kennel Club since 2011. Belle and Ami are sponsored by raw pet food producer Benyfit Natural. In an interview with Crufts, Benyfit…

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