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Eukanuba launches new pet food

Eukanuba has launched a new pet food, NaturePlus+.

NaturePlus+ aims to provide dogs with a complete and balanced meal, with nutrition to suit each life stage from puppy to adult.

NaturePlus+ has a high level of animal protein from natural human grade New Zealand lamb.

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Celine Gustin, senior marketing manager, at Eukanuba explains: “The humanisation trend is continually reflected in the pet food market, as an increasing number of owners want to reflect their own nutritional behaviour in their pet’s diets. At Eukanuba, we have over 45 years of expertise in the industry and know what owners want.

“There is a clear desire among owners for more natural food, however we don’t believe there needs to be a compromise in the health benefit of their dog’s diet. That’s why we developed NaturePlus+, a complete and balanced natural diet that works in harmony with science to provide important health benefits and lifelong health and wellbeing”.

The NaturePlus+ range is available to order now and has an RRP of £12 for 2.3kg and £42.99 for 10kg. To find out more about Eukanuba’s full range, visit

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