Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2024 -25 OctoberRetailers
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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23 OctoberRetailers
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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22 OctoberTechnology
Clasado enters pet nutrition market with Bimuno Pet
Berkshire-based Clasado Biosciences, a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the gut microbiome, has entered into the pet nutrition market with the launch of Bimuno Pet. Bimuno Pet is an identity that formulators can use on-pack to distinguish the pet health prebiotic…
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21 OctoberBusiness
Butchers Pet Care acquired by Inspired Pet Nutrition
Butcher’s Pet Care has been acquired by Inspired Pet Nutrition (IPN), the independent pet food business owned by CapVest. The acquisition will include a refinancing of term debt provided by Blazehill Capital and working capital facilities provided by Secure Trust Bank Commercial Finance. The optimal solution was a combined funding…
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18 OctoberManufacturers
3i Group appoints Harris Williams to auction MPM
Private equity company 3i Group has appointed Harris Williams to sell MPM, according to reports from Sky News. 3i Group invested roughly £125m in MPM in November 2020 alongside the company’s management team. A sale, which would be likely to take place sometime in 2025, would be likely to rank…
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15 OctoberManufacturers
Green Pantry sees sales rise 20%
Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running. The growth comes following an expansion of its product range, alongside peer recommendations. This year the company launched the 100% natural, handmade, air-dried dog treat range. The range is available in…
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9 OctoberManufacturers
Maltento expands global footprint to EU and UK
South Africa’s insect-based animal feed producer Maltento has announced its expansion into the European market and the United Kingdom (UK). Maltento achieved its EU export certification three years ago and now with increased production capacity, Maltento is expanding its global footprint by supplying its premium, high-protein, ingredients to wild bird…
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4 OctoberBusiness
Ollie acquires DIG Labs
Fresh dog food company Ollie has announced its acquisition of DIG Labs, an AI-powered diagnostic company. DIG Labs provides real-time image-based pet health screenings across stool, weight management, skin and coat, dental care, and more. As part of the acquisition, DIG Labs co-founder Tara Zedayko will join the Ollie team…
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3 OctoberManufacturers
Duke of Gloucester visits Purina’s Wisbech factory
The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and learn about the recent £150m investment in the site. As part of the visit, he met with local dignitaries including Mr David Way, High Sheriff of Cambridgeshire and Councillor Sebastian…
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2 OctoberIndustry News
Pets Choice turnover surpasses £100m in FY2023
Pet food, healthcare and accessories manufacturer Pets Choice reported revenues of £109.7m for the year ending 31 December 2023, compared with £95m in the prior year. This growth is largely attributed to Pets Choice’s strategic brand acquisitions, including the plant-based pet care brand Hownd and premium pet food brand Vet’s…
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