Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2017 -28 JuneCurrent Affairs
PFMA publishes Brexit Manifesto
With Brexit bills dominating the government agenda and negotiations underway to seek a new relationship with the EU, the Pet Food Manufacturers’ Association (PFMA) has published its Brexit Manifesto at pfma.org.uk/brexit. The trade body looks forward to working with the new government to achieve a clear and certain path…
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26 JuneCurrent Affairs
Truline named ‘Brand of the Year’
Truline, created by Pero Foods Ltd, has won a Brand of the Year for Best Dry/Kibble Dog Food of 2017 (UK). The award ceremony which was held at the Hofburg Palace in Vienna on the 21 June, saw several companies from around the globe within the pet food industry receiving awards in numerous…
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23 JuneCurrent Affairs
PFMA supports first ever UK-hosted ESVCN congress
The Pet Food Manufacturers’ Association (PFMA) will be hosting a pet food nutrition seminar at the 21st Congress of the European Society of Veterinary and Comparative Nutrition (ESVCN). It is the first time in history that the UK has hosted ESVCN and PFMA will be supporting the event in Cirencester,…
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22 JuneCurrent Affairs
Skinner’s sponsors Gundog Awards
Skinner’s Pet Foods will be sponsoring The Field magazine’s first ever Gundog Awards. Skinner’s has long been associated with working dogs, particularly gundogs. The company has manufactured its working dog food, the Field & Trial range, for around 25 years. Earlier this year Skinner’s also launched its Life range for pets. William Delamore,…
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16 JuneCurrent Affairs
Freshpet appoints new European senior marketing manager
US chilled pet food brand, Freshpet, has announced plans to strengthen its UK leadership team. The company has appointed Hannah Edwards as senior marketing manager. Freshpet was founded nine years ago in the US to bring chilled, fresh, batch cooked pet food to dogs and cats. Hannah will lead its…
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15 JuneCurrent Affairs
Cotswold RAW walks on the wild side
Cotswold RAW has named the latest addition to its ever-expanding range of dog food. The new ‘Wild’ (venison and rabbit) recipe will receive top billing at Cotswold RAW’s forthcoming Countryfile live show debut. The £500,000 raised by Cotswold RAW in 2017 enabled the Worcestershire-based production facility to expand by 30 percent.…
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6 JuneCurrent Affairs
Naturediet expands senior management team
Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head of marketing. Aaron joins Naturediet from Burgess Pet Care where he managed National Accounts within wholesale, veterinary, and online channels. He will be responsible for managing and co-ordinating sales through…
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6 JuneProducts
Mr Johnson’s reveals new food for rabbits and guinea pigs
Family owned business, Mr Johnson’s, has released two new small animal pet foods. The company, which has been producing animal feeds in the UK for over 100 years, expanded its range to include Choice Rabbit Food and Choice Guinea Pig Food. The balanced formulas contain a variety of fibrous crunchy textures, helping take…
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5 JuneCelebrities
Buggy Supercat becomes an ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that Buggy Supercat, made famous by his appearance on Channel 4’s Supervet, has become ORIJEN’s first ambassador. Colin Rodger, director at Bern Pet Foods, says: “Buggy is the perfect pet to represent our brand. He has…
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May- 2017 -31 MayCurrent Affairs
Dog Treat Company joins forces with Forest Holidays
Devon-based business, Dog Treat Company (DTC) has announced a dog-friendly alliance with Forest Holidays. The latter offers nine luxury cabin sites in woodland settings. Forest Holidays is a Forestry Commission-backed project (born in 1973) tasked with reacquainting families and their dogs with the Great British countryside. From Deerpark in Cornwall…
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