Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2017 -6 JuneProducts
Mr Johnson’s reveals new food for rabbits and guinea pigs
Family owned business, Mr Johnson’s, has released two new small animal pet foods. The company, which has been producing animal feeds in the UK for over 100 years, expanded its range to include Choice Rabbit Food and Choice Guinea Pig Food. The balanced formulas contain a variety of fibrous crunchy textures, helping take…
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5 JuneCelebrities
Buggy Supercat becomes an ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that Buggy Supercat, made famous by his appearance on Channel 4’s Supervet, has become ORIJEN’s first ambassador. Colin Rodger, director at Bern Pet Foods, says: “Buggy is the perfect pet to represent our brand. He has…
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May- 2017 -31 MayCurrent Affairs
Dog Treat Company joins forces with Forest Holidays
Devon-based business, Dog Treat Company (DTC) has announced a dog-friendly alliance with Forest Holidays. The latter offers nine luxury cabin sites in woodland settings. Forest Holidays is a Forestry Commission-backed project (born in 1973) tasked with reacquainting families and their dogs with the Great British countryside. From Deerpark in Cornwall…
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30 MayEvents
Skinner’s Pet Foods shows its support for BBC Countryfile Live
Skinner’s Pet Foods will sponsoring the Dog Arena for the second year at Countryfile Live. The event, which is held in association with the National Trust, takes place in the grounds of Blenheim Palace from 3 to 6 August 2017. Skinner’s will be promoting its new range, Life, aimed at pets, alongside…
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25 MayCurrent Affairs
London Stock Exchange names Natures Menu ‘Inspiring British Company’
Raw pet food producer, Natures Menu, has been named one of the London Stock Exchange’s top 1,000 Companies to Inspire Britain. The annual report identifies the fastest growing and most dynamic small and medium enterprises (SMEs) in the UK. Norfolk-based company Natures Menu specialises in raw dog and cat food…
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17 MayIndustry News
Ziwi welcomes survey on benefits of high meat pet diets
New Zealand pet food brand, Ziwi, has welcomed new research that backs high meat content diets for dogs. Ziwi (formerly called ZiwiPeak) says new independent research which shows that feeding dogs a high meat diet delivers health benefits. The New Zealand study undertaken by AgResearch and Massey University found a…
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16 MayCurrent Affairs
New pet food pledge asks owners to ‘Dump the Junk’
Have your customers taken the Pet Food Pledge? The newly launched national awareness campaign reminds pet owners to critically assess their animals’ diets. Pet parents are encouraged to check their four legged family member doesn’t have ‘nasties’ in their food. The campaign follows on from research conducted by OnePoll in 2016. Of…
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10 MayCurrent Affairs
Pooch & Mutt launches in Spain
Pet food manufacturer Pooch & Mutt has begun a ‘soft launch’ in Spain. The company’s full range of products is now available in three Kiwoko stores. Kiwoko, a Spanish pet shop chain, will be stocking all Pooch & Mutt products. The 2kg and 10kg grain-free dry dog foods will be available…
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9 MayCurrent Affairs
Huxley Hound joins forces with Natural Pet Products Ltd
Huxley Hound has announced that it will be working with holistic pet food provider Natural Pet Products Limited. The latter has begun listing all four of Huxley’s veggie treat pouches: beetroot, sweet potato, carrot and parsnip. Huxley co-founder, Mike Deane, commented: “We’re always on the lookout for like-minded partners with a strong…
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8 MayCurrent Affairs
Webbox uses tasty tipple to raise funds for charity
A pet food brand has raised funds for charity by creating its very own beer. Webbox joined forces with Bowland Brewery to make a special tipple for a charity Beer Festival. The Lancashire based businesses created the Mutts Nuts ale especially for Blackburn Beer Festival, a fund-raising event held By Blackburn Youth Zone. A…
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