Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Oct- 2024 -4 OctoberBusiness
Ollie acquires DIG Labs
Fresh dog food company Ollie has announced its acquisition of DIG Labs, an AI-powered diagnostic company. DIG Labs provides real-time image-based pet health screenings across stool, weight management, skin and coat, dental care, and more. As part of the acquisition, DIG Labs co-founder Tara Zedayko will join the Ollie team…
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3 OctoberManufacturers
Duke of Gloucester visits Purina’s Wisbech factory
The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and learn about the recent £150m investment in the site. As part of the visit, he met with local dignitaries including Mr David Way, High Sheriff of Cambridgeshire and Councillor Sebastian…
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2 OctoberIndustry News
Pets Choice turnover surpasses £100m in FY2023
Pet food, healthcare and accessories manufacturer Pets Choice reported revenues of £109.7m for the year ending 31 December 2023, compared with £95m in the prior year. This growth is largely attributed to Pets Choice’s strategic brand acquisitions, including the plant-based pet care brand Hownd and premium pet food brand Vet’s…
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1 OctoberManufacturers
Brit launches new line of natural vitamin tablets
Pet food producer Brit has announced the launch of a new line of natural vitamin tablets. With the new tablets, Brit is expanding on its line of chewable vitamins, which aim to deliver supplemental nutrition during the most common health problems while also providing effective prevention. All the vitamin tablets…
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Sep- 2024 -26 SeptemberManufacturers
Webbox launches 2024 pet advent calendars
Webbox has announced the launch of its new pet advent calendars for 2024 each containing 24 treats. The advent calendar for dogs has been crafted with a dog-friendly alternative to chocolate so dogs and puppies over three months old can enjoy the countdown to Christmas. The equivalent for cats offers…
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26 SeptemberRetailers
Wilson Pet Food unveils rebrand and new product launches following 300k investment
Scottish pet food manufacturer Wilson Pet Food has unveiled a full rebrand and launched new products across its range of natural meals and treats for dogs following a 300k investment. The group will fully unveil the brand’s new look at PATS, where it will also announce over thirty new products…
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24 SeptemberManufacturers
Boost Pet Food reaches 200 UK supermarkets
Boost Pet Food has revealed that it has reached 200 supermarkets in the UK after launching online in May 2023. The company now sells its products with major retailers including Sainsburys, Tesco, and Marks and Spencer. Boost offers products such as Tender Beef Meatballs 400g and Hearty Meat Feast with…
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20 SeptemberRetailers
Tuggs secures £1.1m funding
UK insect-based dog food brand Tuggs has secured £1.1m funding from a range of institutional investors after tripling its revenues in the last nine months. The pre-seed of £1.1m secured earlier this year has contributed to key business developments over the last five months including team hiring, product development and…
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19 SeptemberRetailers
Purina invests £150m in Wisbech factory upgrade
UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The factory, which Purina has owned for more than 25 years since 1998, produces more than a billion wet pet food meals a year and has started a multi-million-pound upgrade of…
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17 SeptemberFeatures
Elevating Pet Nutrition with Naturo
As the UK’s leading natural wet dog food brand*, Naturo Natural Pet Foods has become synonymous with premium, wholesome pet nutrition. Since its inception in 2010, Naturo, a part of the family-owned Mackle Petfoods, has been committed to providing quality, health, and sustainability. With over 50 years of experience in…
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