Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2018 -17 MayCharities
Lily’s Kitchen partners with Stonewall for limited edition range
British pet food producer Lily’s Kitchen has announced that it has partnered with international LGBT equality charity Stonewall for its limited edition ‘Full of Love and Pride’ recipes for dogs and cats. Lily’s Kitchen will donate 75p from every Full of Love and Pride dog tin and 30p from every…
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11 MayManufacturers
Pet food company to hold mental health awareness event
A pet food company, Poppy’s Picnic, has held an event for care home residents in order to support Mental Health Awareness Week and show how pets can help people overcome depression and anxiety. The event will see residents from Dauntsey House Care Home meet the dogs of company owners Dylan…
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10 MayBusiness
Pet food ingredients market to be worth $45.44bn (£33.3bn) by 2023
According to a new report the value of the pet food ingredients market is set to increase from $34.96bn (£26.9bn) to $45.44bn (£33.3bn) by 2023, running at a CAGR of 5.4%. The report by revenue intelligence company MarketsandMarkets says that a higher population of pets and “pet humanisation” is contributing…
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8 MayBusiness
Couple to launch own pet food brand after being ‘unhappy’ with current market
A couple is set to launch a new brand of pet food after they were ‘unhappy’ with the choice available for their own pets. The new company aims to “avoid nonsense like artificial preservatives, colours or flavours and unnecessary nasties like salt, sugar and pea protein”. The food will also…
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2 MayAwards
Lily’s Kitchen founder named in Maserati 100 list of entrepreneurs
Henrietta Morrison, the CEO and founder of Lily’s Kitchen, has been celebrated in this year’s Sunday Times Maserati 100 List, an accolade dedicated to the UK’s innovative entrepreneurs. The award sponsored by the luxury Italian car manufacturer highlighted Morrison as the driving force behind the entrepreneurial British brand. Founder and…
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2 MayManufacturers
Woofs launch new ‘ethical’ Cod Fish Fingers for Dogs
Dog treats manufacturer Woofs has released a new range of Cod Fish Fingers with wild cod fished from the North Atlantic Sea. The new line is manufactured in the UK and is made from 100% cod skins. Caught by Norwegian trawler men, the fish are landed and then turned in to…
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1 MayManufacturers
Essentia launches clean label proteins for premium pet treats
Global ingredients manufacturer Essentia Protein Solutions is targeting the premium pet food market with a new natural range of clean label meat-based proteins for pet food manufacturers. Essentia’s new brands are designed to deliver protein enrichment, taste enhancement, yield and texture improvements for any dog and cat food. Crucially, the…
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Apr- 2018 -30 AprilCurrent Affairs
Sainsbury’s recalls pet food after ‘higher than specified levels of vitamin D’ found
Sainsbury’s has recalled several of its pet food products after “higher than specified levels of vitamin D”, which should not be consumed over long periods of time, were found. The products in question were 12x100g and 48x100g selections of Adult Complete Nutrition in Jelly and Gravy, Senior and Puppy Complete…
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30 AprilBusiness
Purina Petcare acquires majority stake in Tails.com
Nestlé Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-made dog nutrition business based in the UK. Launched in 2014, Tails.com has brought tailored dog nutrition to consumers at competitive prices. The company was early to identify changes in the way consumers want to shop and care for…
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25 AprilManufacturers
Vegan pet food company wins Queen’s award
Dog food brand Benevo Vegan Pet Foods has announced it has received The Queen’s Award for Enterprise for International Trade. Founded by Darrell de Vries, himself a vegetarian, Benevo launched it’s first pet food in 2005, with the aim of creating a meat-free dog food alternative, with a wheat-free recipe,…
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