Pet Adoption

IAMS donates five million meals to homeless pets

Since 2017, IAMS’ has donated over five million meals to homeless pets through its charitable initiative ‘I Am Home’.  According to IAMS, the charitable initiative donates a “minimum” of one million meals to rescue centres each year, and now supports more than 60 pet rescues across the country.  The programme…

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Q&A: Nicki Hamilton, EMEA sales director at PetSafe

1. Have you seen a difference in shopping habits since the onset of the pandemic? The lockdowns have influenced shopping habits considerably. They’ve dramatically accelerated the retail trend of online ordering and consumers are enjoying the power of convenience in their busy lives. We’ve also found that owners are making…

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New pet adoption platform launches

A new digital platform to connect potential pet owners with shelters has been launched, with the aim of solving the problem of thousands of pets going homeless in the UK every year. Animates is free to sign-up to and works by hosting each shelter’s residents on its website. People searching…

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The rise of D2C in pet care – How are brands adjusting to a new marketplace?

As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…

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Trends and growth in the pet food industry in the UK – What to know

Three billion pounds—that is the worth of the pet food industry in the UK, and it is only set to keep growing. The UK is the biggest pet food market in all of Europe—yes, pets are big business. Much of this growth can be attributed to the large interest in…

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Pedigree launches pet podcast with Katherine Schwarzenegger

Pet food brand Pedigree has launched its first podcast, The Dog that Changed Me, hosted by Katherine Schwarzenegger, a New York Times best-selling author, pet adoption advocate and philanthropist. The nine-episode limited series shines a spotlight on dog adoption, as guests such as Mandy Moore, Bryce Dallas Howard, Haylie Duff…

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Over half of Brits think getting a pet makes for the ‘perfect’ home

According to new research from IAMS, 58 percent of Brits consider getting a pet an important part of making a new house a home. The number of bedrooms (60 percent), location (53 percent) and garden (52 percent) are also three must-haves, while enjoying a large garden (49 percent), fitting a…

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IAMS launches charitable initiative to help pets find a ‘forever home’

Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and dogs across the country to find their forever home. Partnering with several UK animal charities, IAMS will provide support and care by donating its pet food line to animals in…

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Forthglade launches ‘A Good Cause For Happy Paws’

Forthglade has launched a new project to help raise funds and awareness of UK animal welfare charities. Every month, five UK animal charities or rescue centres will be supported by new initiative ‘A Good Cause For Happy Paws’. Charities are invited to get in touch via a dedicated Charity Applications web page www.forthglade.com/charity-application/ where they…

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Puss who helped family escape house fire named National Cat of the Year

Tink the cat has been named the winner of Cats Protection’s National Cat of the Year 2016 award. The five year old family pet woke her owners by leaping onto their bed as a fire engulfed their Shrewsbury home. Her actions alerted Claire and Russell Hopkinson to the blaze, allowing them to safely…

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