Natures Menu
This coverage focuses on Natures Menu, a UK pet food brand specialising in raw and natural meals, and its role in the pet retail and supply chain market. Pet Gazette reports on Natures Menu’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, national chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contribution to the natural pet food sector.
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Sep- 2025 -15 SeptemberIndustry News
Natures Menu launches brand new Raw Boost in four flavours
As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…
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Jan- 2025 -31 JanuaryManufacturers
The Nutriment Company appoints new head of UK sales
The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
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Mar- 2023 -10 MarchManufacturers
Natures Menu launches Raw Made Convenient products
Raw pet food brand Natures Menu has announced the launch of Raw Made Convenient, a packaging refresh of its raw products. Natures Menu is among the leading companies dominating the raw feeding industry, which saw a 15% growth in 2022. Based in Norfolk, the company’s mission is to provide the…
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Jul- 2022 -29 JulyRetailers
Just for Pets launches ‘Rawgust’ campaign
Just for Pets is celebrating raw pet food this August with 10% off selected raw dog and cat food brands in store from 28 July to the end of August. The retailer said it is encouraging customers to consider the benefits of a natural, complete raw diet this August, renaming…
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Aug- 2021 -23 AugustFeatures
The effects of Brexit on the pet industry
Brexit has caused issues and complications for many industries in the UK and the pet industry is no exception. Many pet food brands rely on international trading, and Natures Menu has experienced huge setbacks in this area since Brexit – we’ve found it’s now easier to supply to Dubai than…
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May- 2021 -26 MayFeatures
Felines in Focus: Cat food trends to watch out for
Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time…
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Mar- 2021 -22 MarchFeatures
The Long View: A look back at the past 40 years and trends in the pipeline
Founded in 1981 as Anglian Meat Products, Natures Menu began producing Biologically Appropriate Raw Foods (BARF) for pets as a small family run business in Norfolk. At the time of launch, this was going against the grain, as canned pet food was the most popular feeding option. Its sheer convenience…
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Dec- 2020 -1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Oct- 2020 -30 OctoberAwards
PIF announces date for virtual awards
The Pet Industry Federation Awards 2020 will take place on 9 November as a virtual presentation, the Pet Industry Federation has announced. The ceremony is being held virtually this year in light of continued restrictions on large-scale events, as well as the local lockdowns currently in place. Organised by the…
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Aug- 2020 -7 AugustFeatures
How marketing strategies have been impacted by Covid-19
James Langan, managing director of Natures Menu, shares his thoughts on how marketing strategies have been impacted by the Covid-19 situation and tips on how brands and retailers should move forwards. Effective use of online channels and strong communication There has been a clear shift to online marketing during the…
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