IPN

This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in driving trends across the pet food sector, supporting informed purchasing and business planning.

Jan- 2024 -

12 January

Retailers

IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…
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Sep- 2022 -

7 September

Manufacturers

IPN partners with Leeds Beckett amid sustainability initiative

Inspired Pet Nutrition (IPN) has partnered with academic experts at Leeds Beckett University on a new project to audit and reduce the carbon emissions of its full supply chain. The partnership is a two-year Knowledge Transfer Partnership (KTP) programme which will use a Carbon Footprint Evaluation Model to ensure IPN…
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May- 2022 -

4 May

Industry News

Wagg launches new treat range

Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…
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Apr- 2022 -

26 April

Industry News

Inspired Pet Nutrition to invest over £6m in Kinmel plant

Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…
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Dec- 2021 -

7 December

Retailers

IPN acquires Pet Food UK

Inspired Pet Nutrition (IPN) has announced that it has acquired premium pet food company Pet Food UK (PFUK) from Piper Investment for an undisclosed amount. The acquisition of PFUK is the start of an “ambitious” growth strategy, which will see IPN build scale and internationalise over the coming years. Completion…
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2 December

Manufacturers

IPN takes action for National Tree Planting Week

Inspired Pet Nutrition, the company behind the Harringtons and Wagg pet food brands, is supporting National Tree Planting Week by planting 100 trees at the Thorp Perrow Arboretum in North Yorkshire. As part of its overall target of planting one million trees, it is also planting a tree for every…
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Nov- 2021 -

12 November

Manufacturers

Inspired Pet Nutrition announces plans to be carbon negative

Inspired Pet Nutrition (IPN) has announced plans to become carbon negative, reportedly becoming the UK’s first major pet food manufacturer to do so. IPN plans to limit its “pawprint” by removing unnecessary plastic and hard to recycle materials, reducing plastic, reusing more and ensuring what’s left is recyclable. The announcement…
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Oct- 2021 -

5 October

Manufacturers

Inspired Pet Nutrition appoints new head of marketing

Pet food manufacturer Inspired Pet Nutrition (IPN) has appointed Will Bushell to the newly created post of head of marketing – Dog. Bushell joins following an 11-year career with L’Oréal where he held a range of senior marketing roles, culminating as UKI marketing director of Kiehl’s in the group’s luxury…
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Mar- 2021 -

26 March

Manufacturers

IPN on target to donate one million meals

Inspired Pet Nutrition (IPN) has announced that its Miles & Meals initiative, launched at the end of 2020 through its Harringtons brand, has already seen more than 570,000 meals given away, while the group is on target to donate one million meals by the middle of the year. Under the…
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Dec- 2020 -

14 December

Manufacturers

IPN achieves carbon negative status

Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation. The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its ‘A Positive Pawprint’ project…
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