Inspired Pet Nutrition

Paws for thought – trends that have impacted the pet care industry

Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. It’s no surprise then that major shifts in pet care shopping habits…

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Harringtons launches online ‘Puppy Club’

Pet food manufacturer Inspired Pet Nutrition has now launched its first online Harringtons Puppy Club. By joining the club, members can access advice and tips including a series of 40 short videos featuring vet Peter Wright, who co-stars in the popular Yorkshire Vet TV series and started his career by…

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IPN on target to donate one million meals

Inspired Pet Nutrition (IPN) has announced that its Miles & Meals initiative, launched at the end of 2020 through its Harringtons brand, has already seen more than 570,000 meals given away, while the group is on target to donate one million meals by the middle of the year.    Under the…

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IPN achieves carbon negative status

Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation.  The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its ‘A Positive Pawprint’ project…

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IPN site achieves ‘Grade A’ BRC status

Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC).  According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit.   The accreditation means that…

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Inspired Pet Nutrition secures plant investment

Inspired Pet Nutrition has secured a £500K investment towards its new broth and stock plant in North Wales, which is set to begin production at the end of this month. The nutrition group hopes its new venture will enable the brand to tailor the fat and nutrient content of its…

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Coronavirus diaries: Inspired Pet Nutrition

There is no doubt that we have been through unprecedented times in the last few months. Inspired Pet Nutrition (IPN) attended Crufts in early March with a skeleton crew and it was agreed that those who attended would isolate from the office for a week afterwards.  In the following two…

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Inspired Pet Nutrition turnover rises

Inspired Pet Nutrition has revealed that its turnover rose to almost £100m in its latest annual results, following a £60m investment in the business. The Welsh company filed accounts revealing a turnover of £96.3m in the year ended 30 June 2019, up 3.4% against the year prior.  It comes as…

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Inspired Pet Nutrition appoints James Lawson as MD

Inspired Pet Nutrition (IPN) has announced the promotion of James Lawson as managing director. Since joining in July 2018, Lawson has been a group director and also managing director of IPN’s subsidiary The Real Pet Food Company. Prior to joining IPN, he held the position of managing director at GA…

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Inspired Pet Nutrition reports ‘record sales’

Yorkshire-based pet food manufacturer, Inspired Pet Nutrition, has reported “record sales” reaching three “key milestones”. The firm, which has manufacturing facilities in Thirsk and North Wales, achieved record sales for the month of November at £11m, including the highest ever weekly sales of £2.4m.  Further, on a 12-month rolling basis,…

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