Inspired Pet Nutrition
This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands serving the retail and supply chain sectors. Pet Gazette reports on IPNโs product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the companyโs market performance, brand positioning, and role in shaping trends within the pet food industry.
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Nov- 2021 -12 NovemberManufacturers
Inspired Pet Nutrition announces plans to be carbon negative
Inspired Pet Nutrition (IPN) has announced plans to become carbon negative, reportedly becoming the UKโs first major pet food manufacturer to do so. IPN plans to limit its โpawprintโ by removing unnecessary plastic and hard to recycle materials, reducing plastic, reusing more and ensuring whatโs left is recyclable. The announcement…
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Oct- 2021 -5 OctoberManufacturers
Inspired Pet Nutrition appoints new head of marketing
Pet food manufacturer Inspired Pet Nutrition (IPN) has appointed Will Bushell to the newly created post of head of marketing – Dog. Bushell joins following an 11-year career with LโOrรฉal where he held a range of senior marketing roles, culminating as UKI marketing director of Kiehlโs in the groupโs luxury…
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Apr- 2021 -13 AprilAppointment
Mackle Petfoods appoints new business development manager
Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK.ย While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
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6 AprilFeatures
Paws for thought – trends that have impacted the pet care industry
Even before the Coronavirus pandemic upended everything, the pet care industry tended to mirror the trends of the human world, influenced by factors such as where we live, what we eat and our attitude towards health and wellness. Itโs no surprise then that major shifts in pet care shopping habits…
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Mar- 2021 -31 MarchPet Owners
Harringtons launches online โPuppy Clubโ
Pet food manufacturer Inspired Pet Nutrition has now launched its first online Harringtons Puppy Club. By joining the club, members can access advice and tips including a series of 40 short videos featuring vet Peter Wright, who co-stars in the popular Yorkshire Vet TV series and started his career by…
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26 MarchManufacturers
IPN on target to donate one million meals
Inspired Pet Nutrition (IPN) has announced that its Miles & Meals initiative, launched at the end of 2020 through its Harringtons brand, has already seen more than 570,000 meals given away, while the group is on target to donate one million meals by the middle of the year.ย ย ย Under the…
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Dec- 2020 -14 DecemberManufacturers
IPN achieves carbon negative status
Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation.ย The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its โA Positive Pawprintโ project…
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11 DecemberIndustry News
IPN site achieves โGrade Aโ BRC status
Inspired Pet Nutritionโs wet pet food facility at its IPN Kinmel manufacturing site has achieved โGrade Aโ accreditation from the British Retail Consortium (BRC).ย According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit.ย ย The accreditation means that…
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Aug- 2020 -24 AugustManufacturers
Inspired Pet Nutrition secures plant investment
Inspired Pet Nutrition has secured a ยฃ500K investment towards its new broth and stock plant in North Wales, which is set to begin production at the end of this month. The nutrition group hopes its new venture will enable the brand to tailor the fat and nutrient content of its…
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Jun- 2020 -24 JuneCoronavirus
Coronavirus diaries: Inspired Pet Nutrition
There is no doubt that we have been through unprecedented times in the last few months. Inspired Pet Nutrition (IPN) attended Crufts in early March with a skeleton crew and it was agreed that those who attended would isolate from the office for a week afterwards.ย In the following two…
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