Dry Food

SureFlap® unveils new SureFeed® Sealed Pet Bowl

Award winning pet product specialist SureFlap® has revealed its latest feeder. The SureFeed® Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl. The lid then closes onto the sealed bowl when the pet moves away after eating. Suitable for use with wet and dry…

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IAMS® launches new wet cat food range

IAMS® has announced the launch of its new wet cat food range. This November, IAMS® Delights™ will be available for sale in specialist and grocery retailers across the UK. The launch is a response to owners’ desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety. The brand new IAMS® Delights™…

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PIF’s November forum to reveal pet sector’s brand performance

The UK will soon see the first robust sales tracking insights for the country’s pet food industry (non-grocery). The development follows the Pet Industry Federation’s (PIF’s) collaboration with market research specialists, GfK. Since January 2015, with the assistance of PIF, retailers have been contributing their monthly sales data which enables GfK to provide accurate and…

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Overseas Pet Product Buyers Meet British Suppliers

Gardenex and PetQuip associations’ latest ‘Meet the Buyers’ event takes place on June 17th 2015 in Brasted near Sevenoaks. The meeting aims to introduce international pet and garden product buyers to British suppliers. Following recent ‘Meet the Buyers’ events, one buyer stated that his company is expecting to do business…

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PEDIGREE® Launches New Dry Food For Small Dogs

  With 40% of the dog of the population now being small dogs, PEDIGREE® has launched a brand new dry food offering that is available in both adult and puppy formats. Since small dogs have a longer lifespan, as well as different needs to larger dogs, the newly developed PEDIGREE®…

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Canagan Wet Food For Cats Launch 5 New Varieties

November sees Canagan, specialists in grain free dog and cat food, launch five additional varieties to their range of high quality canned wet food for cats. This is in addition to the 7 existing complimentary varieties. The Buckinghamshire-based company pride themselves on creating biologically appropriate protein sources for dogs and…

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Lovejoys Launches a new Grain-Free Dry Food

Lovejoys is expanding its product range in response to independent retailer demand and launching Pure & Simple dry food. The new grain-free products are available in 2kg and 12kg bags in three flavours: Turkey, Lamb and Salmon. The dry food uses sweet potato and fruit to provide all the dietary…

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Pedigree in partnership with Paul O’Grady

Pedigree has partnered with the award winning ITV show ‘Paul O’Grady: For The Love Of Dogs’. The partnership has seen Pedigree become the fully integrated sponsor of the new series, which aired on 9 May and follows Paul O’Grady as he helps staff to rehome dogs at the Battersea Dogs…

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Cats naturally pick and mix their food, research says

Has Felix ever turned its nose up at your latest offering of cat food? Well there could be good reason, according to research that says cats are naturally tuned to be fussy eaters. The research was conducted by scientists from the Waltham Centre for Pet Nutrition – the science centre…

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