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Crufts

This coverage features news, event highlights, and business insights from Crufts, the world’s largest dog show and a major fixture in the UK petcare calendar. Pet Gazette reports on competition results, exhibitor announcements, product launches, and industry networking opportunities arising from the event. Coverage examines how Crufts supports commercial growth for pet retailers, suppliers, manufacturers, and service providers, and its role in shaping trends across the pet trade.

  • Aug- 2023 -
    10 August
    ManufacturersMr Bug unveils mealworm seasoning shaker

    Mr Bug unveils mealworm seasoning shaker

    Mr Bug has announced the addition of a new mealworm seasoning “superfood” shaker to its range of products. The new product aims to add a mealworm protein flavouring to any dog food with the shaker available in a 135ml size and retailing for £5.99. Mealworms contain more B12 than salmon,…

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  • Mar- 2023 -
    17 March
    RetailersWebbox Pet Food partners with Puss in Boots: The Last Wish

    Webbox Pet Food partners with Puss in Boots: The Last Wish

    Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish. As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.…

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  • 8 March
    Industry NewsPet food manufacturer Rawgeous sponsors champions at Crufts

    Pet food manufacturer Rawgeous sponsors champions at Crufts

    Rawgeous Pet Food is sponsoring World Dog Agility Champion, Katrina Hands and her son Blair for Crufts. This year the international dog show will take place from 9 to 12 March and both Hands and Blair are participating with their dogs, Sizzle and Rapid.  This time, though, something is different:…

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  • 2 March
    Industry NewsVale Pet Food introduces new raw food packaging

    Vale Pet Food introduces new raw food packaging

    Leicestershire-based pet food business Vale Pet Foods will launch its new packaging for its raw food range at Crufts, which takes place at the NEC Birmingham from 9-12 of March.  The new packaging will come in recyclable plastic 1 kg tubs with cardboard sleeves and the range will include a…

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  • Dec- 2022 -
    21 December
    Industry NewsArden Grange celebrates 25th anniversary with new products at Crufts

    Arden Grange celebrates 25th anniversary with new products at Crufts

    Premium pet food company Arden Grange has announced its plans for its 25th anniversary at Crufts 2022, which will include a prize draw of £25k and a birthday presentation by The Kennel Club, as well as showcasing new products. To mark “25 Years of Trusted Nutrition”, Sussex-based Arden Grange has…

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  • Mar- 2022 -
    28 March
    Industry NewsBarking Bags launches new point-of-sale material at Crufts

    Barking Bags launches new point-of-sale material at Crufts

    Milton Keynes-based pet accessory company, Barking Bags experienced “sell-outs” on a number of their ranges on their stand at Crufts and launched their new point-of-sale material for the trade. As part of a major new rebranding exercise, Barking Bags has now introduced some new point-of-sale items including hangers to display…

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  • 21 March
    FeaturesThe ethical age is now

    The ethical age is now

    Why is it so important to be an ethical firm? I hope one day soon this won’t even be a question we need to answer in the pet industry. I was interviewed recently at our stand at Crufts by The Telegraph for being the first vegan pet food brand at…

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  • 11 March
    Industry NewsBarking Bags to launch new range at Crufts

    Barking Bags to launch new range at Crufts

    Barking Bags has announced it will be exhibiting at Crufts this year, launching its new range of Diddy Bags. The pet accessory business won the Best New Business 2021 at the Pet Industry Federation (PIF) Awards and was offered an investment from entrepreneur Sara Davies on the TV Show Dragon’s…

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  • 8 March
    Industry NewsPercuro announces Crufts stand

    Percuro announces Crufts stand

    Percuro planet friendly pet food has announced its first ever participation at Crufts. Founded in 1891 by Charles Cruft, the international prestigious event will return to the National Exhibition Centre, Birmingham from 10-13 March 2022. Organised by The Kennel Club UK, Crufts was postponed last year due to the global…

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  • Feb- 2022 -
    8 February
    Industry NewsClick-2-Heel unveils new online training kit

    Click-2-Heel unveils new online training kit

    Click-2-Heel has announced the release of a new online training programme as part of its ‘Puppy Starter Kit’, comprising free puppy training videos that are available throughout February 2022. The release marks a year since Click-2-Heel’s founder, dog trainer and Crufts Obedience Champion, Di Martin hosted a series of free…

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