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Cat Food

Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.

  • Oct- 2023 -
    17 October
    FeaturesCarnilove Cat: Formulated with respect for the natural origins of cats

    Carnilove Cat: Formulated with respect for the natural origins of cats

    Since the introduction of Carnilove to the UK market in 2016, BSB Products has seen a strong year-on-year growth in its sales. So what is it that makes this brand so successful? Cats are obligate carnivores whose way of life is determined by a strong hunting instinct. Carnilove has been…

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  • 16 October
    RetailersWind Point Partners acquires Assisi Pet Care

    Wind Point Partners acquires Assisi Pet Care

    Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…

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  • 4 October
    CharitiesSSPCA launch Pet Aid appeal to aid under pressure owners

    SSPCA launch Pet Aid appeal to aid under pressure owners

    SSPCA has been appealing for donations from members of the public for its Pet Aid service as supplies of vital pet food for owners in need are running low. The initiative covers 52 food banks across Scotland in 18 local authorities and supplies food and other items to struggling pet…

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  • 3 October
    BusinessVoff Premium Pet Food acquires Carnibest

    Voff Premium Pet Food acquires Carnibest

    Voff Premium Pet Food has announced the acquisition of Dutch manufacturer of natural raw dog and cat food Carnibest. The acquisition is the second Voff has done in the Netherlands this year with Energique being the first. As part of the acquisition, previous owner Corine Bunschoten has chosen to leave…

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  • Sep- 2023 -
    25 September
    RetailersWhitebridge Pet Brands partners with Pedigree Wholesale

    Whitebridge Pet Brands partners with Pedigree Wholesale

    Whitebridge Pet Brands has announced a new long-term partnership with Pedigree Wholesale, as its exclusive UK distributor for the Schesir brand. In 2023, Schesir is introducing a new complete and balanced nutritional programme for cats, in line with its natural and physiological needs that uses high-quality, natural, and minimally processed…

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  • 4 September
    ManufacturersCotswold Raw launches new cat food range

    Cotswold Raw launches new cat food range

    Cotswold Raw has unveiled a new range of raw pet food designed specifically for cats. The recipes contain mince made in the Cotswolds, using only fresh ingredients with no artificial additives or high temperature processing. It is also completely grain-free and includes Raw Aid for Cats, which is a high…

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  • Aug- 2023 -
    9 August
    ManufacturersScrumbles gets £6m BGF investment and launches new wet cat food

    Scrumbles gets £6m BGF investment and launches new wet cat food

    Natural pet food brand Scrumbles has announced that it has sold 20% of its business to investors BGF for £6m. The company previously turned down an offer of £60k for 20% from Deborah Meadon on Dragon’s Den in 2019. As a result of the investment the brand announced the launch…

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  • Jul- 2023 -
    27 July
    ManufacturersBella and Duke launches premium topper for dog and cat food

    Bella and Duke launches premium topper for dog and cat food

    Bella and Duke has launched a new premium topper “Magic Sprinkles” to add to their 100% natural treats range for cats and dogs. Magic Sprinkles are available in “Tantalising chicken” and pet owners can simply sprinkle over their pets’ food to change the taste of pet food. The single protein…

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  • 25 July
    RetailersEdgard and Cooper launches in Whole Foods across London

    Edgard and Cooper launches in Whole Foods across London

    Edgard and Cooper, an ethical pet food brand of kibble, food and treats for UK pets, has launched in Whole Foods markets across London. Customers can find crunchy kibbles, silky paté and cat food selections for kittens, adults, and seniors. For dogs, Whole Foods is offering Edgard and Cooper’s wet…

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  • 13 July
    FeaturesCarnilove Dry Dog Ranges: What’s the difference?

    Carnilove Dry Dog Ranges: What’s the difference?

    Carnilove has been designed with careful consideration for the historical continuity of cohabitation between dogs and humans. The ingredients and their proportions are developed according to the diet of dogs prior to the advent of agriculture, but production is based on the latest processes and technologies. What differentiates the ranges…

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