Cat Food
Cat food is a key category in the UK pet retail sector, driven by strong owner loyalty and a growing appetite for premium, functional, and tailored nutrition. Pet Gazette reports on new product launches across wet, dry, raw, and specialist cat food lines — including life-stage formulas, breed-specific diets, and innovations in sustainability and packaging. Coverage includes wholesale pricing, stockist strategies, consumer buying patterns, and supply chain developments. This tag offers insight for pet retailers, distributors, and brand suppliers looking to stay competitive in a crowded and fast-evolving market.
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Apr- 2024 -22 AprilRetailers
Catit unveils sustainable packaging to celebrate Earth month
Pet brand Catit has launched a new sustainable cat food packaging for its wet food range, Catit Cuisine, this Earth month. In addition, the group’s Catit Recipes dry food range is also using recyclable packaging unlike many other pet food options. Using only fresh and natural ingredients, Catit Cuisine offers…
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Mar- 2024 -21 MarchManufacturers
MPM unveils major global rebrand of its Applaws cat food
MPM has unveiled the beginning of an evolution in the branding of its wet and dry cat food Applaws, the first makeover of the brand since its launch in 2006. The rebrand covers the full Applaws offer – wet foods, treats and dry food – and the new branding is…
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18 MarchManufacturers
Meatly partners with Omni to launch first cultivated meat cat food
Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…
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Feb- 2024 -14 FebruaryFeatures
CARNILOVE True Fresh Cat food made with only fresh meat emerges as standout product
In the highly competitive market of cat food, CARNILOVE True Fresh Cat, distributed by BSB Products Ltd, has emerged as a standout product. CARNILOVE True Fresh Cat is made using only the freshest ingredients in its manufacturing process. Unlike many other brands that rely on processed or frozen ingredients, Carnilove…
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Jan- 2024 -24 JanuaryManufacturers
United Petfood acquires Vital Petfood Group
European dog and cat food manufacturer United Petfood has announced that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark. The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood. Vital Petfood Group…
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15 JanuaryManufacturers
KatKin secures Active Partners as new investor
UK cat food producer KatKin has secured Active Partners as a new investor. Active Partners joins KatKin’s existing investors Perwyn, V3 Ventures (Verlinvest) and Octopus Ventures. KatKin was founded by brother and sister duo Brett and Nikki O’Farrell, and Ed Westcott, to set a “new industry standard for cat care”.…
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Dec- 2023 -4 DecemberManufacturers
Surging sales reported for Carnilove Dog treats
BSB Products Ltd is witnessing surging demand for our highly popular Carnilove Dog treats. As more pet lovers seek to reward their furry friends how do they choose a quality product that’s tasty and nutritious? It’s no surprise that with the growing dog population, the demand for dog treats is…
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Oct- 2023 -18 OctoberRetailers
KatKin launches on Ocado Retail
UK-based fresh cat food brand KatKin has launched its pantry product range on Ocado Retail. KatKin was founded by siblings Brett and Nikki O’Farrell in 2018, and following its Series A funding round in 2022, Ocado has become the group’s first retail partner. Its ambient range of pantry products features…
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17 OctoberFeatures
Carnilove Cat: Formulated with respect for the natural origins of cats
Since the introduction of Carnilove to the UK market in 2016, BSB Products has seen a strong year-on-year growth in its sales. So what is it that makes this brand so successful? Cats are obligate carnivores whose way of life is determined by a strong hunting instinct. Carnilove has been…
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16 OctoberRetailers
Wind Point Partners acquires Assisi Pet Care
Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…
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