Brand Awareness

Kormotech appoints new head of Western European sales

Ukrainian pet food company Kormotech has appointed Ulyana Fitsa to lead its brands sales in Western Europe while maintaining her…

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Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with…

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Nutravet makes products available to purchase online

Nutravet has announced that a number of products have been made available to purchase directly via its website where pet…

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Product Guru to host hybrid pet event featuring UK’s biggest retailers

Glasgow-based online platform Product Guru is set to host the “most innovative pet retail event of the year”, with the…

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Forthglade acquired by IK Investment Partners

IK Investment Partners (IK) has announced it has acquired a majority stake in Forthglade Foods Limited, marking the first investment…

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Mackle Petfoods invests £5.7m amid ‘major’ expansion plans

Dungannon-based pet food manufacturer, Mackle Petfoods has invested £5.7m and created 31 new jobs in a major expansion plan to…

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Giving customers added value has never been so important

When was the last time you thought about why your customers choose you over other services? They might come to…

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The ins and outs of pet care marketing

Today, you could be forgiven for thinking that family affections towards pets are often equal to or greater than that…

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TV chef Lisa Faulkner joins Royal Canin for new canine range

To support the launch of its new Canine Care Nutrition range, Royal Canin has enlisted the support of TV chef…

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Wilson Pet Food appoints new head of sales

Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales. Griffin has a…

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