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Wellpaws secures national distribution with Vital Pet Group

Wellpaws secures national distribution with Vital Pet Group

BoE holds interest rates at 3.75%

BoE holds interest rates at 3.75%

VetThing expands UK footprint with first five practice acquisitions

VetThing expands UK footprint with first five practice acquisitions

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Brand Awareness

This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.

Brand Awareness

This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.

Marleybones raises £2.5m to support growth and product expansion

Premium dog food brand Marleybones has closed a £2.5m funding round to accelerate its growth…

Kormotech appoints new head of Western European sales

Ukrainian pet food company Kormotech has appointed Ulyana Fitsa to lead its brands sales in…

Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase…

Nutravet makes products available to purchase online

Product Guru to host hybrid pet event featuring UK’s biggest retailers

Glasgow-based online platform Product Guru is set to host the “most innovative pet…

Forthglade acquired by IK Investment Partners

IK Investment Partners (IK) has announced it has acquired a majority stake in Forthglade…

Mackle Petfoods invests £5.7m amid ‘major’ expansion plans

Dungannon-based pet food manufacturer, Mackle Petfoods has invested £5.7m and created 31 new…

Giving customers added value has never been so important

When was the last time you thought about why your customers choose you over other services?…

The ins and outs of pet care marketing

Today, you could be forgiven for thinking that family affections towards pets are often…

TV chef Lisa Faulkner joins Royal Canin for new canine range

To support the launch of its new Canine Care Nutrition range, Royal Canin has enlisted the…
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